A boundless pool of opportunities for companies that want to promote their image and products and for any marketer who wants to create a quality campaign. If your goal is not just to "keep up" with your competitors but to exploit the full potential of Instagram in terms of marketing and advertising, you definitely need to plan a strategy that works.
The statistics
after all, they say that engagement towards everything that represents the brand on Instagram is significantly higher than on any other social platform (10 times higher than Facebook, and even 84 times higher than Twitter!). The opportunity to make your business known is too good to miss. Here are some practical tips to make the most of the so-called Instagram ads.
The main forms of advertising on Instagram
Always remember what this social media was created for : sharing visual material. The possibilities of building a visual story of your company - with its history, its products, its mission - must therefore arise from japan telephone number data a precise analysis of what each supported format can guarantee you in terms of audience and traffic.
Photo ads: The image is the basis of visual content : you must ensure that those you share on the platform are able to express in an intuitive and engaging way what your business represents, what it offers and why it is better than all the other companies that do the same thing.
Video ads: Watching videos has become Instagram users' favorite activity: in 2017, four times as many were posted than in 2016. An effective video can open the doors to traffic and conversions. Create short visual stories that capture attention from the first few seconds but don't tell you everything there is to know about your brand .
Carousel ads: These are scrolling “windows” that allow users to scroll through a series of images or videos. You can use them for storytelling purposes to create engagement, but also as a tool to present what you do from different angles, or to give the right prominence to a product or service.
Stories ads: The Stories feature is much loved by Instagram users: 300 million use it every day (and Italy is among the leading nations). You can also adapt your advertising messages for this format: since visibility is limited to 24 hours, make the most of the creative component and use it for promos on your products and services or push ads for limited offers.
Canvas ads: Facebook Canvas ads integration lets you plan a campaign that maximizes your chances of reaching a very large audience , including those who access the platforms from mobile . Make sure you create ads that excite the consumer, generating interest and awareness.
(source: Hootsuite: Instagram ads Guide )
How to Plan Your Instagram Ads Strategy
If you want your promotional campaign to really hit the target, the first thing you need to do is think carefully about what you want to achieve from it. There is no point in trying to merge a huge number of objectives into a single message: determine carefully which ones you want to prioritize and start planning your ads based on this choice. Once you have done this step, you need to take a second, equally important step before launching into the creative phase: identify your target (or targets) carefully, segmenting the users who may be interested in what you do based on the parameters you consider most appropriate.
By doing so, you will have the advantage of knowing in advance what to say to whom and you will be able to tailor your communication to each person who follows you on Instagram. To avoid the risk of making calculations without the host, define and plan your campaign budget in detail; you must be able to optimize costs by adapting them to a scheme that you consider safe, but without being too rigid: organizational flexibility in these contexts always pays. The time has come to work on the contents: freshness, incisiveness, emotional impact are fundamental traits that your ads on Instagram must have. Make sure that each element that composes them - from the format, to the colors, to the text - points straight to the objective and share them by exploiting every potential of the channel, from the use of influencers to the interaction with your consumers and the contents that they themselves produce.
Always useful tips to create a perfect campaign
So far we have talked about what you can do on Instagram and how you should organize your work to do it best. We still have to list the characteristics that a photo, a video or a mix of both should always have so that your company profile is always among the most followed on the platform and your business gets in return awareness, engagement , traffic and (possibly) conversions on the site.
Narrow focus on a single theme - Choose a well-defined topic and develop your message exclusively around that: if you have segmented your audience well , you will already know how to structure it and you will not waste unnecessary energy trying to tell everyone everything.
