Deming Method: How and Where PDCA Is Applicable
Posted: Mon Dec 09, 2024 9:15 am
In the Russian reality, doing business is like surfing. Once you get on the board, maintain stability and know how to balance. If you are a pro, take on new “waves” and outpace your competitors. Long-term marketing strategies with prescribed steps look like a mockery in the new reality. It is high time to turn to the Deming method. It is applicable to a manager in almost any area - be it managing a sales department, working with contractors or building your own business plans. Its second name is PDCA (“Plan-Do-Check-Act” planning-action-check-adjustment) .
A flexible strategy does not allow lazy people to relax. And keeps professionals in good shape. Its essence is in the name itself:
Before starting any business process, it is necessary to clearly define the goals set and write down your forecasts on paper so that you can focus on them;
set time periods when the goals set should be achieved. These time list of japan cell phone numbers periods should be realistic and not long-term. A month is a good period for a small stage;
at the end of the planned period, analyze and compare expectations and reality;
adjust strategy and start over.
The Deming Method is ideal for times of crisis. It “accelerates” work processes and stimulates continuous growth.
Sounds simple. In reality, not everyone uses the Deming method. The problem of many businessmen is the lack of understanding of where to go and what will be "beyond the top of the mountain". Beginners are guided by intuition. Old-timers of the market - by dry and uncompromising figures.
What is important to consider when working with the PDCA scheme
The scheme should not cancel long-term plans and setting final goals. You just need to fit time periods with intermediate goals into this general plan - these will be your development milestones. Don't forget to leave room and time for maneuvers.
In PDCA, planning is important. It is the foundation on which everything else will be strung. If you do not achieve your goal, then you need to move even faster, think deeper, search and not give up.
It is necessary to come up with a punishment for failure to complete a task. For yourself/manager. This encourages a responsible approach.
Always write down the results it should lead to before making an adjustment.
Track these results at an intermediate stage.
If you have achieved your goal, raise the bar. The result should not come easy, it relaxes. See that the strategy works - set a new goal.
Where and how to apply the Deming method
Everywhere and always. This approach does not allow you to stop at what has been achieved and motivates people to work. It does not matter whether you set goals for yourself as a manager or for your employees. The Deming method is applicable in working with the sales department, where each new goal will be higher than the previous one in terms of results. It can be combined with a game element and a bonus system can be introduced that employees will receive for completed or exceeded intermediate goals.
If you advertise or work with a contractor, it's high time to apply this scheme. This is especially true for advertising agencies, many of which are not inclined to look for new niches and sales channels. PDCA stimulates movement. You feel the pulse of the market and your competitors.
We apply this scheme in our movement and in working with clients' advertising: if we are talking about sales, then after analyzing the situation, we build a sales funnel with a forecast. And we focus on these indicators. There should be several such funnels, as stages on the way to one single goal (for example, to increase the average check by 5 times in a year). To complicate the scheme, we write down the goals on the board, and every Monday we discuss our vector of movement on projects. Now we have come to the point of developing an online table in which the set goals and the current result will be displayed in real time.
The strategy produces tangible results and motivates employees. There is a spirit of competition and an understanding that boundaries can be expanded infinitely. And growth is the result of one’s own desire to move and work. Balance, be flexible and always move forward.
A flexible strategy does not allow lazy people to relax. And keeps professionals in good shape. Its essence is in the name itself:
Before starting any business process, it is necessary to clearly define the goals set and write down your forecasts on paper so that you can focus on them;
set time periods when the goals set should be achieved. These time list of japan cell phone numbers periods should be realistic and not long-term. A month is a good period for a small stage;
at the end of the planned period, analyze and compare expectations and reality;
adjust strategy and start over.
The Deming Method is ideal for times of crisis. It “accelerates” work processes and stimulates continuous growth.
Sounds simple. In reality, not everyone uses the Deming method. The problem of many businessmen is the lack of understanding of where to go and what will be "beyond the top of the mountain". Beginners are guided by intuition. Old-timers of the market - by dry and uncompromising figures.
What is important to consider when working with the PDCA scheme
The scheme should not cancel long-term plans and setting final goals. You just need to fit time periods with intermediate goals into this general plan - these will be your development milestones. Don't forget to leave room and time for maneuvers.
In PDCA, planning is important. It is the foundation on which everything else will be strung. If you do not achieve your goal, then you need to move even faster, think deeper, search and not give up.
It is necessary to come up with a punishment for failure to complete a task. For yourself/manager. This encourages a responsible approach.
Always write down the results it should lead to before making an adjustment.
Track these results at an intermediate stage.
If you have achieved your goal, raise the bar. The result should not come easy, it relaxes. See that the strategy works - set a new goal.
Where and how to apply the Deming method
Everywhere and always. This approach does not allow you to stop at what has been achieved and motivates people to work. It does not matter whether you set goals for yourself as a manager or for your employees. The Deming method is applicable in working with the sales department, where each new goal will be higher than the previous one in terms of results. It can be combined with a game element and a bonus system can be introduced that employees will receive for completed or exceeded intermediate goals.
If you advertise or work with a contractor, it's high time to apply this scheme. This is especially true for advertising agencies, many of which are not inclined to look for new niches and sales channels. PDCA stimulates movement. You feel the pulse of the market and your competitors.
We apply this scheme in our movement and in working with clients' advertising: if we are talking about sales, then after analyzing the situation, we build a sales funnel with a forecast. And we focus on these indicators. There should be several such funnels, as stages on the way to one single goal (for example, to increase the average check by 5 times in a year). To complicate the scheme, we write down the goals on the board, and every Monday we discuss our vector of movement on projects. Now we have come to the point of developing an online table in which the set goals and the current result will be displayed in real time.
The strategy produces tangible results and motivates employees. There is a spirit of competition and an understanding that boundaries can be expanded infinitely. And growth is the result of one’s own desire to move and work. Balance, be flexible and always move forward.