• Optimizing for E-E-A-T signals
Strengthen trust by including certifications, case studies, quotes and statistics from reliable sources. Demonstrate expertise and authority to align with AI’s preference for trustworthy content.
• Targeting long-tail keywords
Use conversational, detailed keywords that reflect how gmx email list users phrase in-depth queries. This increases alignment with the triggers for AI-generated summaries.
• Following SEO best practices
Optimize for Google’s ranking systems, like PageRank, RankBrain and BERT, while ensuring content is fresh, original and high-quality to perform well in traditional and AI-driven search results.
More on how to optimize your content and SEO strategies for a generative search experience in the next section.