Sending content that reflects your audience’s interests is crucial
Posted: Tue Dec 03, 2024 6:32 am
Segmentation and personalization
Thoughtful segmentation can increase open and response rates and minimize spam complaints that can damage your email domain reputation. Here are some ideas on how to segment your list to send more personalized and targeted email marketing campaigns:
Segment by interest. It’s important to provide your subscribers with valuable italy business email list content that they subscribe to. So if they are subscribed to your blog updates or weekly newsletter and you start sending irrelevant material, they may click the unsubscribe button.
Segmented by engagement. Track your open rates to see who hasn't opened any of your messages in the past 3 months. You may want to prepare a special re-engagement email for inactive users to try to rekindle their interest.
Breakdown by provider. Test your deliverability to see which ISPs put your emails in spam. You may need to create a different, more optimized version of the message for the ISP in question in order to deliver the message to the subscriber's inbox.
in conclusion
Your email domain reputation is a major factor in determining where your emails will be placed in users' mailboxes. Emails sent from reputable domains are most likely to land in your inbox, while messages sent from "poor" domains are often filtered or blocked.
Each email provider uses its own number of signals to evaluate domain reputation. Factors that all ISPs evaluate include email volume, user-reported spam rates, bounce rates, email verification, and user engagement.
It's important to slowly build your email domain reputation by gradually increasing your email volume. To maintain your domain's reputation, carefully control your list management and sending habits to ensure compliance with the sender guidelines issued by your ISP.
There are several tools that can check domain reputation, giving you instant reports on domain blacklist status and your email placement across different email providers. It's important to monitor your email domain reputation and deliverability to ensure your subscribers receive your updates in their inbox and not their spam folder.
Thoughtful segmentation can increase open and response rates and minimize spam complaints that can damage your email domain reputation. Here are some ideas on how to segment your list to send more personalized and targeted email marketing campaigns:
Segment by interest. It’s important to provide your subscribers with valuable italy business email list content that they subscribe to. So if they are subscribed to your blog updates or weekly newsletter and you start sending irrelevant material, they may click the unsubscribe button.
Segmented by engagement. Track your open rates to see who hasn't opened any of your messages in the past 3 months. You may want to prepare a special re-engagement email for inactive users to try to rekindle their interest.
Breakdown by provider. Test your deliverability to see which ISPs put your emails in spam. You may need to create a different, more optimized version of the message for the ISP in question in order to deliver the message to the subscriber's inbox.
in conclusion
Your email domain reputation is a major factor in determining where your emails will be placed in users' mailboxes. Emails sent from reputable domains are most likely to land in your inbox, while messages sent from "poor" domains are often filtered or blocked.
Each email provider uses its own number of signals to evaluate domain reputation. Factors that all ISPs evaluate include email volume, user-reported spam rates, bounce rates, email verification, and user engagement.
It's important to slowly build your email domain reputation by gradually increasing your email volume. To maintain your domain's reputation, carefully control your list management and sending habits to ensure compliance with the sender guidelines issued by your ISP.
There are several tools that can check domain reputation, giving you instant reports on domain blacklist status and your email placement across different email providers. It's important to monitor your email domain reputation and deliverability to ensure your subscribers receive your updates in their inbox and not their spam folder.