How journalism can benefit from digital PR
Posted: Sun Apr 20, 2025 8:24 am
Cell phones, news, algorithms, advertising – every day we navigate a sea of data, and the omnipresent flood of data often leaves us rocking. Data is much more than the gold or oil of the digital era; it has become almost essential, like water. Even and especially in the digital PR sector, data is what companies use to position themselves in the media. But how can journalists and editorial teams benefit from the data and statistics provided by digital PR agencies like Claneo on behalf of their clients? This article explores precisely this question and highlights the five biggest advantages of the symbiosis between digital PR and journalism.
The media landscape is changing. In the age of fake news and information overload, it's more malaysia mobile phone number data important than ever for journalists and editorial teams to deliver high-quality, credible content. The print sector has been in sharp decline for many years, and so has the willingness to pay for information. But especially in the digital world, journalists are often concerned with writing articles as quickly as possible that also generate more interaction with readers. Engagement ultimately generates clicks, and clicks, in turn, generate advertising revenue. Digital PR agencies can play a crucial role here. They not only offer a wealth of data, surveys, and studies, but also have the expertise and trend-savvy to interpret them correctly. In this article, we explore the five biggest advantages of this collaboration.
Important: Before we discuss the benefits for journalism, we need to clarify what data we're talking about here. Of course, we're not talking about data like "our products are the best in the test" or "why company XY is the best." Rather, we're talking about representative surveys, valid data comparisons, or similar statistics, all of which must meet certain conditions:
Methodology : Clear and understandable methodology that is understandable and accessible to journalists and interested parties.
Timeliness : The data must be current and reliable.
Ad-free : The data should under no circumstances glorify or praise the publishing company.
Meaningful: Only if the data has really been examined and ultimately represents what it claims to be, is it credible.
Relevance: Only if the data provides fodder for current discussions, trends and developments does its use make sense.
Every dataset passed on by a company or agency to an editorial team should be reviewed for all of these factors. If all the boxes can be checked, all parties can reap the benefits.
The media landscape is changing. In the age of fake news and information overload, it's more malaysia mobile phone number data important than ever for journalists and editorial teams to deliver high-quality, credible content. The print sector has been in sharp decline for many years, and so has the willingness to pay for information. But especially in the digital world, journalists are often concerned with writing articles as quickly as possible that also generate more interaction with readers. Engagement ultimately generates clicks, and clicks, in turn, generate advertising revenue. Digital PR agencies can play a crucial role here. They not only offer a wealth of data, surveys, and studies, but also have the expertise and trend-savvy to interpret them correctly. In this article, we explore the five biggest advantages of this collaboration.
Important: Before we discuss the benefits for journalism, we need to clarify what data we're talking about here. Of course, we're not talking about data like "our products are the best in the test" or "why company XY is the best." Rather, we're talking about representative surveys, valid data comparisons, or similar statistics, all of which must meet certain conditions:
Methodology : Clear and understandable methodology that is understandable and accessible to journalists and interested parties.
Timeliness : The data must be current and reliable.
Ad-free : The data should under no circumstances glorify or praise the publishing company.
Meaningful: Only if the data has really been examined and ultimately represents what it claims to be, is it credible.
Relevance: Only if the data provides fodder for current discussions, trends and developments does its use make sense.
Every dataset passed on by a company or agency to an editorial team should be reviewed for all of these factors. If all the boxes can be checked, all parties can reap the benefits.