The design of your corporate brand matters more than you think
Posted: Mon Dec 09, 2024 8:57 am
Therefore, this aspect should not be neglected, as we often focus on the most visual image that a company offers, either on its website or just its general appearance. Since opinions are formed so quickly, it is necessary to create a brand design that has a positive impact and does not leave anyone indifferent. The customer must remember it, and to do so, here are four elements to take into account:
Logo: This is the brand's identity, the way customers will recognise the company. As it is used in both digital and print media, special attention must be paid to legibility. The logo gambling data india must be legible at any size, whether on a poster or as a simple icon on the corporate website. To create the logo, it is advisable to follow the principles of simplicity, memorability and timeliness.
Colours: When selecting colours, two aspects that influence the message must be considered. On the one hand, colour contrast. Decide which “cool” and “warm” colours best suit what the brand wants to convey and make sure they work together. In addition, the meaning of the colours must also be taken into account. Not all colours provoke the same sensations. That is why the selection will be made according to what values the brand wants to evoke.
Fonts: It is important to use as few fonts as possible so as not to confuse the client. And once you have chosen them, use them, as well as the colours, in all the company's texts. It is a good idea to use a serif font for the body of the text and a sans-serif font for the titles. In addition, the font has to be aligned with the company's values and determine its modernity or sobriety based on them.
Images: With the advance of digitalization, images have become more important than ever as a marketing tool. We are in the era of the visual and a brand without images will not be able to stand out from the rest. To relate the images, you can establish an attractive theme that is easy for the customer to follow.
Towards a potential brand identity
In conclusion, these four elements are key factors in brand recognition. It is important to establish consistency between them from the very beginning when defining the corporate brand. A style guide can be useful in this process.
All those professionals who wish to expand their experience in entrepreneurial techniques will be able to achieve their goal with the university programs sponsored by FUNIBER . One of the courses offered is the Master's Degree in Strategic Marketing Management .
Logo: This is the brand's identity, the way customers will recognise the company. As it is used in both digital and print media, special attention must be paid to legibility. The logo gambling data india must be legible at any size, whether on a poster or as a simple icon on the corporate website. To create the logo, it is advisable to follow the principles of simplicity, memorability and timeliness.
Colours: When selecting colours, two aspects that influence the message must be considered. On the one hand, colour contrast. Decide which “cool” and “warm” colours best suit what the brand wants to convey and make sure they work together. In addition, the meaning of the colours must also be taken into account. Not all colours provoke the same sensations. That is why the selection will be made according to what values the brand wants to evoke.
Fonts: It is important to use as few fonts as possible so as not to confuse the client. And once you have chosen them, use them, as well as the colours, in all the company's texts. It is a good idea to use a serif font for the body of the text and a sans-serif font for the titles. In addition, the font has to be aligned with the company's values and determine its modernity or sobriety based on them.
Images: With the advance of digitalization, images have become more important than ever as a marketing tool. We are in the era of the visual and a brand without images will not be able to stand out from the rest. To relate the images, you can establish an attractive theme that is easy for the customer to follow.
Towards a potential brand identity
In conclusion, these four elements are key factors in brand recognition. It is important to establish consistency between them from the very beginning when defining the corporate brand. A style guide can be useful in this process.
All those professionals who wish to expand their experience in entrepreneurial techniques will be able to achieve their goal with the university programs sponsored by FUNIBER . One of the courses offered is the Master's Degree in Strategic Marketing Management .