register for access to the
Posted: Sun Apr 06, 2025 8:50 am
The Solution
Secret Escapes used Facebook's native lead generation forms, Facebook Lead Ads, to make it seamless for new customers to platform directly through Facebook. This solution offers a smoother and simpler user experience than traditional methods, such as redirecting users to third-party landing pages.
By working with Driftrock, Secret Escapes was able to automatically direct new registrations from Lead Ads to the Secret Escapes API. This way, when a user completed a lead ad, they were instantly registered on the Secret Escapes website and could automatically begin receiving exclusive discounts.
Results
During the experiment, TRGT Digital tested traditional landing page signups against the chinese overseas australia data new lead ad approach; the lead ad strategy significantly outperformed the website's conversion strategy:
Secret Escapes' cost per signup was 52% lower with lead ads than with the landing page.
For the same reach, we saw a 2x increase in signups.Generating leads is all well and good, but when we have to achieve lead generation goals, it's easy to forget that what really matters to us is vehicle sales.
Secret Escapes used Facebook's native lead generation forms, Facebook Lead Ads, to make it seamless for new customers to platform directly through Facebook. This solution offers a smoother and simpler user experience than traditional methods, such as redirecting users to third-party landing pages.
By working with Driftrock, Secret Escapes was able to automatically direct new registrations from Lead Ads to the Secret Escapes API. This way, when a user completed a lead ad, they were instantly registered on the Secret Escapes website and could automatically begin receiving exclusive discounts.
Results
During the experiment, TRGT Digital tested traditional landing page signups against the chinese overseas australia data new lead ad approach; the lead ad strategy significantly outperformed the website's conversion strategy:
Secret Escapes' cost per signup was 52% lower with lead ads than with the landing page.
For the same reach, we saw a 2x increase in signups.Generating leads is all well and good, but when we have to achieve lead generation goals, it's easy to forget that what really matters to us is vehicle sales.