Getting to Know KOLs and Their Differences with Influencers

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Did you know that Indonesian people spend almost 8 hours and 56 minutes accessing the internet in a day? This will certainly have an impact on the influence and purchasing decisions of the community. Therefore, many digital marketing campaigns use the services of Key Opinion Leaders (KOL) to support business development.

This article will discuss what KOLs are and why they can be so useful for your business.

What is KOL?
Key Opinion Leader is someone who can lead someone's opinion to make a vnpay database purchase or transaction. A KOL has specific expertise that makes their opinion valid. Because, the opinion issued by a KOL is based on strong facts and evidence based on their respective specializations.

According to a survey by Nielsen, 92% of people trust recommendations from family or relatives more than advertising. This also strengthens the existence of KOL as part of social media marketing .