What is the relationship between marketing and sales?
Posted: Sun Apr 06, 2025 4:17 am
As Josué Duarte, Guru's Marketing Leader, rightly puts it:
Marketing creates value by presenting a solution to the buyer’s problem, while sales makes that solution as effective as possible, ensuring that the problem doesn’t happen again. In other words, marketing generates interest, and sales b2b email list that interest into action. If they’re not aligned, the solution presented by sales won’t solve the problem that marketing set out to solve.
team leader
A HubSpot report on the Reality of Marketing in 2025 showed that 96% of marketers said personalized experiences increase sales. This reinforces how marketing and sales complement each other throughout the customer journey.
Strategies for integrating marketing and sales
Integrating marketing and online sales is essential to optimize results and improve customer experience. See how to apply this strategy in a practical and efficient way.
1. Build friendly relationships
An aligned team starts with a collaborative environment. Marketing and sales need to see each other as partners, and this can be encouraged in a number of ways:
In person: create shared living spaces, promote informal meetings and encourage integration dynamics.
Remotely: use platforms like Slack and Microsoft Teams to stay connected, hold virtual meetings and promote interactions that strengthen team spirit.
The better the relationship between teams, the more efficient communication and strategic alignment will be.
Marketing creates value by presenting a solution to the buyer’s problem, while sales makes that solution as effective as possible, ensuring that the problem doesn’t happen again. In other words, marketing generates interest, and sales b2b email list that interest into action. If they’re not aligned, the solution presented by sales won’t solve the problem that marketing set out to solve.
team leader
A HubSpot report on the Reality of Marketing in 2025 showed that 96% of marketers said personalized experiences increase sales. This reinforces how marketing and sales complement each other throughout the customer journey.
Strategies for integrating marketing and sales
Integrating marketing and online sales is essential to optimize results and improve customer experience. See how to apply this strategy in a practical and efficient way.
1. Build friendly relationships
An aligned team starts with a collaborative environment. Marketing and sales need to see each other as partners, and this can be encouraged in a number of ways:
In person: create shared living spaces, promote informal meetings and encourage integration dynamics.
Remotely: use platforms like Slack and Microsoft Teams to stay connected, hold virtual meetings and promote interactions that strengthen team spirit.
The better the relationship between teams, the more efficient communication and strategic alignment will be.