A strategy that builds B2C customer loyalty
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For B2C companies , where managing a large customer database and whatsapp number list fine-grained segmentation are essential, building loyalty through a CRM makes perfect sense. CRM must be powerful and flexible , capable of linking to marketing platforms to extend targeted campaigns , promotions, or even reactivation initiatives.
Such a CRM system must also be able to integrate or connect with customer support tools such as ticketing or online helpdesks to provide impeccable after-sales service . Solutions such as Zendesk can work in tandem with CRM for an improved customer experience and stronger engagement .
7 examples of CRM software
Hubspot
HupSpot is a comprehensive cloud CRM platform offering marketing, sales, content management, and customer service tools . This platform is used by more than 95,000 businesses worldwide for its intuitive interface and extensive capabilities that revolutionize customer attraction and retention. HubSpot is also considered a model in digital marketing , leveraging its expertise as a case study.
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