The Cepymenews website offers a list of user data that it is recommended to collect:
Email addresses: This is vital information for the subsequent sending of offers, discounts and newsletters.
Interests: through Google Analytics, it is possible to know the type of public that is interested in the company.
Phone numbers: If marketing strategies are geared ebay database towards SMS messages, it is essential to obtain users' numbers. This information can be requested once the consumer joins the email list.
Where the company's activity was known: whether through social media, the web or other formats, this information will help you understand which marketing tools work best.
Customer pain points: It is also advisable to know what your customers are concerned about. “Once you are more aware of their problems, you can create a more solid business development strategy to support sales,” says the website cited above.
Customer interaction data: Understanding customer needs enables the design of personalized products and services.
Communication preferences: Given the multitude of forms of contact that exist today, it is necessary to find out which one best suits customers.
Geolocation: This process is more necessary for companies with a physical store. “It offers a deeper demographic understanding and hyperlocal sensitivity and allows you to target your customers more accurately with your marketing strategies,” says the Cepymenews website.
Product Reviews: User reviews can be a great incentive for other consumers to make a purchase.
Decisive factor in the purchase: In addition to asking them for feedback on the product, knowing what caused them to choose that one and not the competition's could also be useful.
FUNIBER sponsors a wide variety of university programs focused on offering professionals complete and up-to-date information on business marketing. One of the courses offered is the Master's Degree in Strategic Marketing Management .
