These are the things you need to pay attention to
Posted: Sat Apr 05, 2025 5:52 am
In fact, everything digital, including email, videos, and websites, is viewed on mobile screens more than on desktop screens.
Chances are, a significant number of emails you send are opened on email, but not most. This means that if you don’t optimize your emails for mobile screens, you’re making them (almost) unreadable for a significant portion of your audience.
The good thing about optimizing your emails for mobile is that it doesn't require much work on your part.
Header Text: Header text is one of the trickiest things to figure out when optimizing for mobile . However, at the same time, preheader, if used correctly, can be used to provide additional value with the subject line.
If you didn't already know, the bold text in the center is the subject line and the text right next to it is the header text.
With this view, it’s easy to imagine how you can use header text to make your subject line more interesting and your recipient more interested in opening your email. That said, getting your header length right is critical when it comes to optimizing fusion data for the small screens of most mobile devices.
Tip: The header is also a great place to provide personalization in the form of a recipient's name or custom company name.
Enable Device Detection: If you use email marketing software , you are likely already aware of this feature. Offered by most major email marketing software such as Mailchimp or Campaign Monitor, device detection allows you to personalize the email experience for your recipients depending on the device they open the email on.
For example, if your email contains a link to download a mobile app, the device detection feature will allow you to direct your users to the Apple App Store or Google Play Store depending on the device they are using.
However, that’s not the only thing that device detection can do. The feature will also let you specify how the same email will be presented in different layouts on different devices.
Chances are, a significant number of emails you send are opened on email, but not most. This means that if you don’t optimize your emails for mobile screens, you’re making them (almost) unreadable for a significant portion of your audience.
The good thing about optimizing your emails for mobile is that it doesn't require much work on your part.
Header Text: Header text is one of the trickiest things to figure out when optimizing for mobile . However, at the same time, preheader, if used correctly, can be used to provide additional value with the subject line.
If you didn't already know, the bold text in the center is the subject line and the text right next to it is the header text.
With this view, it’s easy to imagine how you can use header text to make your subject line more interesting and your recipient more interested in opening your email. That said, getting your header length right is critical when it comes to optimizing fusion data for the small screens of most mobile devices.
Tip: The header is also a great place to provide personalization in the form of a recipient's name or custom company name.
Enable Device Detection: If you use email marketing software , you are likely already aware of this feature. Offered by most major email marketing software such as Mailchimp or Campaign Monitor, device detection allows you to personalize the email experience for your recipients depending on the device they open the email on.
For example, if your email contains a link to download a mobile app, the device detection feature will allow you to direct your users to the Apple App Store or Google Play Store depending on the device they are using.
However, that’s not the only thing that device detection can do. The feature will also let you specify how the same email will be presented in different layouts on different devices.