Average EV Purchase time has dropped by 49

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For automotive marketers, this presents both an opportunity and a challenge: how can you ensure your brand is part of the consumer's decision-making journey before they've already made up their mind?

Here's how automotive brands can maximise this shift:

1. Capture buyers at the Point of Intent
EV shoppers are proactive. They research, compare, and seek expert advice before making a purchase. Many turn to third-party premium publishers for unbiased reviews on key factors like range, charging speed, and performance. This is where brands must show up.

By partnering with publishers and marketplaces, automotive brands can reach, educate, and convert high-intent EV buyers. This strategy works—through partnerships with Driftrock's premium publishers, automotive brands increased EV leads by 210% year-on-year.

With Driftrock's performance-driven approach, every publisher is held chinese overseas america data accountable for results. Automotive brands gain model-level insights, allowing them to optimise affiliate investment and prioritise high-performing channels.

The takeaway? Be present where consumers are actively seeking information—or risk losing them to competitors who are.Craft clear and compelling messaging
If consumers are making decisions faster, marketing needs to move at the same speed.