When you decide to launch a marketing campaign , the ultimate goal is, in many cases, sales. The conversion rate tells you how your campaign is progressing and we have seen that there are several tools to optimize it.
The important thing is to never be satisfied, not to feel ready because the conversion rate is increasing, but on the contrary, precisely when it increases or decreases it is important to understand why, which measures led to its increase and which caused it to decrease.
A company grows when it understands the importance of fax lists constantly monitoring the conversion rate to increase the number of conversions without having to increase the budget, and you will notice that this also improves the ROI (Return on Investment).
Conversion rate on Facebook: how to act with CRO?
If you have decided to use Facebook for your ads, you should know that the conversion rate calculation always uses the same formula: (number of conversions/unique visitors) x 100. You must first create an advertising account and then create the Facebook Pixel, that is, a tag that you will insert on the website pages whose conversions you want to track.
Creating the Pixel is very simple:
Access Facebook Business Manager;
Go to “Event Management”;
Click on “Pixel”;
On the screen that opens, enter your website URL and click the “Create” button;
At this point you can install it on your website via a plugin or with the help of a programmer.
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