Testimonials and UGC
Posted: Sat Apr 05, 2025 4:08 am
UGC is easy to create and doesn't require high-quality production (also considering that high-resolution camera phones are commonplace these days), making it the perfect content format for everyday people.
And given its popularity, social platforms are taking note. You'll see YouTube, TikTok, and Instagram include UGC in their search results.
Check out the Volvo XC90 UGC videos on YouTube Shorts. They appear as a separate section when customers search for the car on the platform.Similarly, TikTok, a social platform popular for UGC videos, ranks them first in searches.
Search results for Volvo XC90 on TikTok
F. Automotive influencer and editor collaborations
Partnering with influencers, automotive editors, and other brands increases your reach. You can leverage the partner's or editor's audience and extend their positive sentiment to your brand.
How brands and editors use collaborations
Chevrolet
Chevrolet has partnered with well-known influencers on TikTok and Instagram instead of Advertising Database celebrities with large followings. This collaboration feels more natural and showcases how the brand's cars improve the influencers' lives.
@bullseyeonthebargain, TikTok
@lakeforkguy, Instagram
Electrifying
Premium automotive publishers publish long-form review videos with objective experts. Take Electrifying's BYD Seal review (given the publisher's authority in the EV industry).
Electrifying, YouTube
Electrifying also experiments with different concepts like Would You Rather?, First Drive, First Look, Group Tests, Small EVs, and Used Car Reviews to make their videos more interesting.
And given its popularity, social platforms are taking note. You'll see YouTube, TikTok, and Instagram include UGC in their search results.
Check out the Volvo XC90 UGC videos on YouTube Shorts. They appear as a separate section when customers search for the car on the platform.Similarly, TikTok, a social platform popular for UGC videos, ranks them first in searches.
Search results for Volvo XC90 on TikTok
F. Automotive influencer and editor collaborations
Partnering with influencers, automotive editors, and other brands increases your reach. You can leverage the partner's or editor's audience and extend their positive sentiment to your brand.
How brands and editors use collaborations
Chevrolet
Chevrolet has partnered with well-known influencers on TikTok and Instagram instead of Advertising Database celebrities with large followings. This collaboration feels more natural and showcases how the brand's cars improve the influencers' lives.
@bullseyeonthebargain, TikTok
@lakeforkguy, Instagram
Electrifying
Premium automotive publishers publish long-form review videos with objective experts. Take Electrifying's BYD Seal review (given the publisher's authority in the EV industry).
Electrifying, YouTube
Electrifying also experiments with different concepts like Would You Rather?, First Drive, First Look, Group Tests, Small EVs, and Used Car Reviews to make their videos more interesting.