Social media is a marketing priority
Posted: Mon Dec 09, 2024 8:43 am
Social media has become a fundamental part of a company’s marketing strategy. This is where businesses can reach their audience, share useful information, and interact with their followers. Especially during the pandemic, more people from all generations joined social media and used the platforms to interact with brands.
According to DataReportal , there were 520 million new users in the year from July 2020 to July 2021. Additionally, this following appears to strengthen relationships between chinese overseas british database brands and consumers, as 90% of consumers who follow a brand will also purchase from that same brand, according to a report by Sprout Social .
How can companies leverage this social media presence and secure these sales? First, they need to increase the value of the company’s social media page. Mike Orr , CEO and co-founder of Grapevine6, explains that social media “should inform the company about its customers’ interests over time to personalize the customer journey. The second is to recognize that the social presence of your leaders, sales, and service employees are part of the company’s social presence, which represents a huge opportunity to build authentic, trusting relationships on a human level.”
By humanizing your brand in this way, consumers can relate and will be encouraged to interact. In a time when in-person interactions are limited, social media can be amplified to foster that connection. Be the voice and tone of your brand by sharing helpful information, jokes, and discounts, for example. This way, consumers will connect with your brand and understand the value before they even enter the store.
While social media is only one part of the marketing journey, it is a key way to connect with your audience and share about your brand in creative ways.
According to DataReportal , there were 520 million new users in the year from July 2020 to July 2021. Additionally, this following appears to strengthen relationships between chinese overseas british database brands and consumers, as 90% of consumers who follow a brand will also purchase from that same brand, according to a report by Sprout Social .
How can companies leverage this social media presence and secure these sales? First, they need to increase the value of the company’s social media page. Mike Orr , CEO and co-founder of Grapevine6, explains that social media “should inform the company about its customers’ interests over time to personalize the customer journey. The second is to recognize that the social presence of your leaders, sales, and service employees are part of the company’s social presence, which represents a huge opportunity to build authentic, trusting relationships on a human level.”
By humanizing your brand in this way, consumers can relate and will be encouraged to interact. In a time when in-person interactions are limited, social media can be amplified to foster that connection. Be the voice and tone of your brand by sharing helpful information, jokes, and discounts, for example. This way, consumers will connect with your brand and understand the value before they even enter the store.
While social media is only one part of the marketing journey, it is a key way to connect with your audience and share about your brand in creative ways.