The State of Video Marketing in 2021

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Video Marketing in 2021: Facts & Figures to Convince You [Infographic]
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The use of videos in communication and marketing is not new. However, the use has increased in recent years and you see video more and more often on your timeline on Facebook, Instagram or LinkedIn. But how popular is video and does it yield anything for entrepreneurs?

You see companies and brands increasingly budgeting for video. Nowadays, you can develop a video with a small budget, few resources and in a short time frame. With a smartphone in your pocket, the threshold to make and publish a video is whatsapp number list small. A blog, behind-the-scenes look, webinar, promotional video or a question-and-answer session… You can make videos for different forms.

Does your organization want to use video marketing? Or are you investigating how to best use video on social media? Then the infographic below from Deposit Photos might be interesting for you. They have collected facts and figures about the use of video marketing on social media.

They specifically looked at the platforms YouTube, Facebook, TikTok and Instagram, which are interesting to analyze. Did you know that more than 1 billion hours of videos are watched on YouTube every day? Or that stories on Facebook arouse interest among users? For example, 62% of Facebook users indicated in a study that they are more interested in a certain brand after seeing their stories on the platform. And did you know that vertical full-screen videos are watched 25% more often on TikTok? And did you know that how-to videos are popular on Instagram? For example, 80% of users indicated in a study that they like to watch how-to videos.

Want to see more statistics on video marketing usage in 2021? Scroll down to view the infographic. Click on the image for a larger version.