The next stage of the audit is to imagine and understand your target audience. Who are we selling to? What do these people need and what are their difficulties? Where do they hang out on the Internet?
The character method works well here .
We receive primary information from web analytics and from the sales department (it is important to take the active, purchasing audience, and not all site visitors):
Then we create several typical images of gambling database japan our target clients. The character structure takes into account:
Geographic and demographic indicators. Where the person is from, what age and gender, what status they have, income level and other general information.
Lifestyle and interests.
Resources: What time and resources does he have, how mobile is he?
Behavior on the Internet. How to search for information, what channels can be used to reach the company. Here it is also important to analyze what influences the decision to purchase.