Lead Generation and Lead Nurturing:

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Companies always have an ultimate goal, which is to convert their email contact list into real customers, and this is where lead generation and lead nurturing come into play .

Digital marketing leverages any strategy that effectively captures potential customers and closes sales. Some of the tools used to achieve this goal involve offering engaging content to attract leads or customers interested in our products, either because they've seen it on the company's website or because it has appeared as an advertisement on their social media .

These actions lead to increasing the data in our customer database , which is an important step since potential customers will be able to obtain information about the company and make purchases later, leading to customer loyalty.

Go from emails to customers with lead generation and lead nurturing
There are numerous tools within digital marketing aimed at attracting customers and increasing the trustworthy data in your email database. However, beyond obtaining quality leads, the goal is to chinese overseas british data convert these profiles into customers. Therefore, it is essential to establish a solid lead generation and lead nurturing strategy to ensure that these objectives are achieved.

A good lead generation strategy
Lead generation is a type of strategy that seeks to obtain contact information such as names, email addresses , phone numbers, or any other information that allows for establishing communication with the lead to offer our products.

This approach makes it possible to grow databases and move from emails to customer loyalty. Once a customer accesses the company's website and voluntarily provides their information, it's possible to establish effective contact to inform them about products and services and exchange valuable content until that lead converts into a sale.

Regarding the characteristics that backup copies must have, we can mention:

Have an external team: If a cyberattack were to occur on your company, your information would be safe. Specifically, it's best to make backup copies on different computers than the one you use for daily work, or use external devices and the cloud.