Generic Addresses: More Eyes on Your Email

[armdrejoan]

The Respectful Way to Introduce Yourself in Cold Email Marketing: Why Kindness Pays
Using generic addresses as a gateway for nurse database marketing is also a kind and respectful way to introduce yourself to companies and people you don't know yet. In fact, sending emails to specific addresses, such as direct ones, can be interpreted as an invasion of privacy.

On the contrary, by using a generic address like “info”, you are showing respect for the company structure and its organizational model. In addition, you are giving the recipient the possibility to choose if and when to respond to your email, without feeling forced. In this way, you are creating a cordial and respectful first contact, which can foster a future business relationship with the recipient.


Generic email addresses are often monitored and controlled by multiple people within the company. By inviting these addresses with a well-written and personalized email, you could catch the attention of a decision-maker within the company , potentially generating a sales opportunity.

Conversely, if the email isn’t read by the intended recipient, there’s a good chance it’s been read by other employees or colleagues. With more eyes on each message, you have a better chance of making yourself known within the company .