What is Evergreen Content and How is it Prepared?
Posted: Mon Dec 09, 2024 8:20 am
Evergreen content is generally content that covers the most basic topics; answers questions such as what it is, how it is done, etc. Evergreen content is continuous and entry-level content.
Also, evergreen content does not change frequently and does not usually consist of trending topics. For example , what is SEO, how to do SEO are queries that can be used to create evergreen content.
The answers to these questions do not change very often, their search volumes are generally always high and they are aimed at meeting very basic information needs.
What is NOT Evergreen Content?
When it comes to evergreen content, I think the question of what it is not is as important as the question of what it is. Because not every topic with a high search volume is evergreen content.
You can take a look at the examples below to better understand what they are and to learn what they are not.
Contents related to fashion trends
For example, content titled “Fall 2020 Trends” is not evergreen. This is because these types of topics are trendy and seasonal. Therefore, they do not fit the definition of evergreen content.
Agenda topics
Trending content in areas such as politics or economics is often employment database not continuous. For example, topics such as 2019 local election results or monthly inflation data are trending topics only during certain periods.
Seasonal or content specifically prepared for a specific day or period
For example, content about Valentine's Day is not evergreen content because this type of content is only popular during a certain time of the year.
Statistical data for a specific period
For example, continuously published data regarding the Covid-19 period are daily or data covering a specific period. For this reason, they are not continuous and are trending content.
Evergreen Content Examples
Below you can view some examples of content from various genres that have been produced and achieved success at Evergreen:
What is a SERP Feature?
Top 5 Social Media Management Tools
What is SEO?
Everything You Need To Know About Zoom
Internal Linking for SEO: Why and How?
What Should Evergreen Content Be Like?
The best answer to the question of what evergreen content should be is that it should be inclusive, continuous, and contain entry-level information.
Evergreen literally means constantly green. Based on this, all content that is continuous and prepared on general topics is suitable for the definition of evergreen.
For example, “What is SEO?” is not a topic that emerged with a certain trend and is not a temporary topic. It has a constant search volume and meets the basic information needs of the reader.
If you are wondering whether a content is evergreen or what evergreen content should be like, you can evaluate the content you want to prepare or the content you are reviewing within the framework of these criteria.
In addition, evergreen content should be as comprehensive and satisfying as possible. Since you will be targeting users looking for basic information, it is very important for both the user and the search engines that your content answers all the questions of a person who has no knowledge on that subject.
If you search for the keywords you have determined that could be evergreen and examine the first three pages, you can get information about how comprehensive the evergreen content you will prepare should be.
Also, if you are having difficulty finding evergreen content topics or do not know where to start, you can get ideas by reviewing the items below.
Identify the Topics Your Target Audience Often Searches for or May Search for
First of all, it is very important to know your target audience. Knowing what they are looking for information on and their level of knowledge will help you determine the evergreen strategy.
Once you have done the necessary work, you can prepare comprehensive content on topics that frequently require information.
An example of this is the article published on the Search Engine Journal website about the e-commerce industry.
How to Handle Low Inventory Pages on Ecommerce Sites
Provide Industry Tips
List topics that you can target users searching for information related to your industry. Then, write your content by doing detailed keyword research for each topic.
For example, as ZEO, we published the following content on how to do keyword research for those who are new to SEO.
Also, evergreen content does not change frequently and does not usually consist of trending topics. For example , what is SEO, how to do SEO are queries that can be used to create evergreen content.
The answers to these questions do not change very often, their search volumes are generally always high and they are aimed at meeting very basic information needs.
What is NOT Evergreen Content?
When it comes to evergreen content, I think the question of what it is not is as important as the question of what it is. Because not every topic with a high search volume is evergreen content.
You can take a look at the examples below to better understand what they are and to learn what they are not.
Contents related to fashion trends
For example, content titled “Fall 2020 Trends” is not evergreen. This is because these types of topics are trendy and seasonal. Therefore, they do not fit the definition of evergreen content.
Agenda topics
Trending content in areas such as politics or economics is often employment database not continuous. For example, topics such as 2019 local election results or monthly inflation data are trending topics only during certain periods.
Seasonal or content specifically prepared for a specific day or period
For example, content about Valentine's Day is not evergreen content because this type of content is only popular during a certain time of the year.
Statistical data for a specific period
For example, continuously published data regarding the Covid-19 period are daily or data covering a specific period. For this reason, they are not continuous and are trending content.
Evergreen Content Examples
Below you can view some examples of content from various genres that have been produced and achieved success at Evergreen:
What is a SERP Feature?
Top 5 Social Media Management Tools
What is SEO?
Everything You Need To Know About Zoom
Internal Linking for SEO: Why and How?
What Should Evergreen Content Be Like?
The best answer to the question of what evergreen content should be is that it should be inclusive, continuous, and contain entry-level information.
Evergreen literally means constantly green. Based on this, all content that is continuous and prepared on general topics is suitable for the definition of evergreen.
For example, “What is SEO?” is not a topic that emerged with a certain trend and is not a temporary topic. It has a constant search volume and meets the basic information needs of the reader.
If you are wondering whether a content is evergreen or what evergreen content should be like, you can evaluate the content you want to prepare or the content you are reviewing within the framework of these criteria.
In addition, evergreen content should be as comprehensive and satisfying as possible. Since you will be targeting users looking for basic information, it is very important for both the user and the search engines that your content answers all the questions of a person who has no knowledge on that subject.
If you search for the keywords you have determined that could be evergreen and examine the first three pages, you can get information about how comprehensive the evergreen content you will prepare should be.
Also, if you are having difficulty finding evergreen content topics or do not know where to start, you can get ideas by reviewing the items below.
Identify the Topics Your Target Audience Often Searches for or May Search for
First of all, it is very important to know your target audience. Knowing what they are looking for information on and their level of knowledge will help you determine the evergreen strategy.
Once you have done the necessary work, you can prepare comprehensive content on topics that frequently require information.
An example of this is the article published on the Search Engine Journal website about the e-commerce industry.
How to Handle Low Inventory Pages on Ecommerce Sites
Provide Industry Tips
List topics that you can target users searching for information related to your industry. Then, write your content by doing detailed keyword research for each topic.
For example, as ZEO, we published the following content on how to do keyword research for those who are new to SEO.