Why should you conduct a market analysis for your company?
First of all, learning the volume and potential of the market you will be serving should be one of our most basic goals. Focusing on the keywords that are most in demand by sectoral customers, learning the volume of these words and making the right moves for the website accordingly is one of our first goals.
Even though the goal is the same here, I would like to draw your attention to one thing; if you have a local and smaller business, your priority may be to follow a one-on-one approach in line with your competitors in the sector. If, on the contrary, you have a large company that also provides global services; it would be a more rational approach to evaluate the market and competitors surrounding your brand on a national and global level.
In short; regardless of its scale or scope, every business should job seekers database know its sector and competitors in organic channels and accordingly take investment steps on solid structures that will provide the infrastructure for future plans. Now let's examine together how to conduct market analysis and comprehensive competitor keyword analysis for a website!
What do the data tools we use to conduct market analysis provide us with?
Nowadays, it is now possible to measure a website with a minimum budget and reach many data tools that you can use to understand the sector potential and reach your competitors' keywords. Thanks to these measurement tools, it will be easier to minimize the steps you will take for your site and the budget planning in this direction. For this reason, I recommend that you proceed by using tools that offer multiple data together in order to get to know your sector and competitors before the actions you will take on your website.
There are main data tools such as Ahrefs, Semrush, SimilarWeb, which provide you with the maximum efficiency with a limited budget; many of your website's traffic, visitor volume, backlink or technical problems, which have proven data reliability and always maintain their popularity in the sector. Although these tools offer different modules within themselves, they basically proceed with a similar operation. In this way, they can make comprehensive measurements with organic keywords and the traffic that competitors draw to their own sites through these keywords in line with the traffic volume your website attracts.
In this context, we will discuss 3 different data tools that can be used easily for competitor and keyword analysis at affordable prices. First, let's start by touching on the Ahrefs data tool, which offers comprehensive data on keyword and competitor analysis.
Competitor and Keyword Analysis with Ahrefs
First of all, before investing in your website, I recommend that you start measuring with Ahrefs, one of the most reliable data tools, to understand both your organic competitors and the volume in the sector by considering sectoral competitors. Ahrefs is a data tool that presents you with all the data that are vital for a website, such as SEO visibility, organic traffic volume and keywords. Reaching a website's competitor websites in the sector and their brand or non-brand organic keywords are just a few of the opportunities Ahrefs offers. According to the latest data, Ahrefs has the capacity to scan 7.4 billion pages and measure 691.96 million keywords in just one day.
At the same time, Ahrefs offers you around 50 competitor websites, reaching not only the main competitors but also the competitors that have not yet been heard of in the industry but have made a significant leap forward. Thus, it is possible to easily reach hundreds of competitor websites in the industry by obtaining a comprehensive market and competitor analysis.
Ahrefs algorithm measures the organic keywords your website attracts and the traffic that your competitors on the list attract to their own sites through these keywords, and presents you with organic competitors that you have a common keyword group with. It is also possible to filter these words regionally to advance them in your target market. You can access my article, which I have previously covered in detail on the use of Ahrefs and has a comprehensive explanation with visuals, here .
