On the one hand, what in Italian can be translated as “ group building ” constitutes (according to the definition in the Cambridge Dictionary ) the process through which members of the same team or those from different corporate groups are encouraged to cooperate with each other, as, for example, occurs in the case of a corporate merger.
On the other hand, the term incentive refers to a prize , which can easily be translated into a trip , experience , financial recognition and much more, paid to employees and collaborators and, increasingly often, to partners and customers that the company intends to retain .
Using Team Building and Incentives in Marketing
Both can be translated into effective marketing tools that, if used well, can definitely “ make a difference ” inside and outside the company boundaries . Provided, of course, that you adhere to a series of well-defined rules that you cannot ignore if you want to obtain the desired result .
Specifically, when talking about team building it is important to remember that :
what in the eyes of many might appear to be a fun and enjoyable event is actually a business event and should be proposed and interpreted as such , avoiding overly long implementation times or times that are difficult to reconcile with the personal lives of those involved;
the predominant aspect in a team building activity is collaboration : this must be worked on with specific activities that are able to guarantee the expected results;
Whatever the activity you intend to carry out, it is good to australia telegram Users mobile Phone Number list remember that the latter is directly connected - never subordinate - to the message you wish to convey to those who participate.
In turn, to avoid making mistakes, when it comes to incentives it is necessary to :
avoid “trivial” and “repetitive” activities that risk not being perceived as “valuable” by those who should grasp their exclusivity;
stop thinking that the “location” alone (however beautiful and refined) is enough ;
be careful not to trivialize the concept of “uniqueness” .
Team building, incentives and brand identity
Whether it is a team building event or an incentive experience , it is important not to forget that the company's brand identity is at stake. Making it perceived as "unique" and "winning" is also a question of "originality" and "refinement" that, once again, should not be improvised but studied at the table with those who create these events professionally.
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