Most Watched Digitalzone Meetups Trainings in 2021
Posted: Mon Dec 09, 2024 6:47 am
We still feel the excitement of leaving 2021 behind and stepping into 2022. When we look at what we did in 2021 in detail, we were with you with our resources such as our industry reports , guides and Content Marketing report that we prepared together with icerik.com , Digitalzone'21 Online , where we focused on SEO, PPC, Content Marketing and Data Analysis for two days in October , and our monthly Digitalzone Meetups webinars, where we focus on topics such as Digital Marketing, Measurement, E-commerce, SEO, PPC, Growth, User Experience & CRO and Content.
As part of Digitalzone Meetups, we have hosted 155 speakers and met with more than 9500 listeners in 68 different events for 7 years. Let's take a look at our 10 most watched educational videos throughout the year:
10) Campaign & Channel Selection According to Funnel Structure and KPIs
Sedef Sofi was with us at Digitalzone Meetups in July with her presentation on how to make campaign and channel selection by focusing on funnel strategy and KPIs, which are the basic steps when designing your ads. While the funnel strategy is divided into three parts as upper, mid and low funnel, it takes shape according to the marketing strategy we will create. The right campaign and channel selection can be made for your PPC work with appropriate targets for different customer groups from the awareness stage to the purchase stage.
9) Maximum Efficiency from Special Occasions with Content Marketing in E-commerce
Pelin Alaca, who was our guest at Digitalzone Meetups in June, shared valuable information about content marketing in e-commerce. Content marketing is a strategic marketing approach that focuses on creating and distributing relevant and consistent content to attract, retain and provide profitable customer acquisition to the existing audience.
By watching our video, you can learn the importance of content marketing, which brings together content and creativity, on special occasions for e-commerce sites and tips on how to use it.
8) The Power of Content in Advertising: How to Achieve High Interaction with a Zero Budget?
Our Digitalzone Meetups March guest and founder of Askıda Ne Var & On The Move, Oğuzhan Canım, gave information about how to advertise with a zero budget and achieve increased interaction for social benefit start-ups.
- What are the important points to ensure sustainability through strong communication?
- What data can be used to benefit?
You can watch our video for answers to all these questions and more.
7) What Awaits Us in Content and Social Media Marketing in 2021?
In our Digitalzone Meetups January event, which we overseas chinese in worldwide data held as a panel, we talked about content and social media marketing with Tuğçe Baykut Pınar and Burak Pehlivan, who works as Product Manager at icerik.com. While the pandemic process had a negative impact on many sectors, according to the data obtained, more content was consumed because users had more time to consume content (online trainings, online platforms, podcasts, etc.). The increase in the volume of content marketing has been an important factor for many brands to re-evaluate their content marketing strategies.
6) Content Marketing and Interactive Content Marketing
İlker Öztürk, who we hosted at Digitalzone Meetups in August and who works as Sr. Digital Marketing Specialist at Eczacıbaşı Consumer Products Group, gave information about the history of content marketing, the purpose for which it emerged and how it differs from advertising activities.
- What are the types and subheadings of content marketing?
- Where is content marketing heading in the world and what is its potential?
- All the important points you need to pay attention to when creating your content marketing strategy are waiting for you in our video.
5) How to Power Your Apps with ASO?
Samet Özsüleyman, who worked as SEO Team Lead at Zeo Agency, was with us at the Digitalzone Meetups in February where we focused on ASO. App Store Optimization is the name given to all optimization processes performed to rank your mobile apps or games higher in app markets such as Google Play Store and App Store. You can watch our video now to learn how to optimize using different ASO tools.
4) What Awaits Us in SEO and Measurement in 2021?
Our Digitalzone Meetups January guests Ece Öztürk Doğan, who works as Head of Google Marketing Platform at Google Turkey, Berkan Bağcı, Founder of Ommetrics, and Ozan Ketenci, who works as VP of Consulting & Strategy at Zeo Agency, talked about SEO and Measurement in 2021.
You can watch the session right away, which touches on topics such as differences in usage with GA4, the change in measurement perspective with the use of cookies due to security, gaining a holistic perspective by viewing mobile and web platforms on a single screen, and changes in the infrastructure on the integration side.
3) SEO Q&A with Zeo Consultants
Digitalzone Meetups In May, with Gökhan Ercan, who worked as SEO & Web Analytics Executive at Zeo Agency, Zeo Agency SEO Team Lead Samet Özsüleyman and SEO Director Tevfik Mert Azizoğlu, this panel answers different questions about SEO, and you can learn the most frequently asked questions about advice for those who want to improve themselves in the field of SEO, Core Web Vitals metrics, Google news, site speed, breadcrumb usage and much more.
2) What is Google Analytics 4? - Designing the GA4 Transition Process
Gökhan Ercan, who works as SEO & Web Analytics Executive at Zeo Agency and whom we hosted at Digitalzone Meetups in September, answered the two most frequently asked questions about GA4: What is GA4 and how should the transition process be? You can learn about the process and history up to Google Analytics 4, the differences and benefits of Universal Google Analytics and Google Analytics 4 by watching our video.
As part of Digitalzone Meetups, we have hosted 155 speakers and met with more than 9500 listeners in 68 different events for 7 years. Let's take a look at our 10 most watched educational videos throughout the year:
10) Campaign & Channel Selection According to Funnel Structure and KPIs
Sedef Sofi was with us at Digitalzone Meetups in July with her presentation on how to make campaign and channel selection by focusing on funnel strategy and KPIs, which are the basic steps when designing your ads. While the funnel strategy is divided into three parts as upper, mid and low funnel, it takes shape according to the marketing strategy we will create. The right campaign and channel selection can be made for your PPC work with appropriate targets for different customer groups from the awareness stage to the purchase stage.
9) Maximum Efficiency from Special Occasions with Content Marketing in E-commerce
Pelin Alaca, who was our guest at Digitalzone Meetups in June, shared valuable information about content marketing in e-commerce. Content marketing is a strategic marketing approach that focuses on creating and distributing relevant and consistent content to attract, retain and provide profitable customer acquisition to the existing audience.
By watching our video, you can learn the importance of content marketing, which brings together content and creativity, on special occasions for e-commerce sites and tips on how to use it.
8) The Power of Content in Advertising: How to Achieve High Interaction with a Zero Budget?
Our Digitalzone Meetups March guest and founder of Askıda Ne Var & On The Move, Oğuzhan Canım, gave information about how to advertise with a zero budget and achieve increased interaction for social benefit start-ups.
- What are the important points to ensure sustainability through strong communication?
- What data can be used to benefit?
You can watch our video for answers to all these questions and more.
7) What Awaits Us in Content and Social Media Marketing in 2021?
In our Digitalzone Meetups January event, which we overseas chinese in worldwide data held as a panel, we talked about content and social media marketing with Tuğçe Baykut Pınar and Burak Pehlivan, who works as Product Manager at icerik.com. While the pandemic process had a negative impact on many sectors, according to the data obtained, more content was consumed because users had more time to consume content (online trainings, online platforms, podcasts, etc.). The increase in the volume of content marketing has been an important factor for many brands to re-evaluate their content marketing strategies.
6) Content Marketing and Interactive Content Marketing
İlker Öztürk, who we hosted at Digitalzone Meetups in August and who works as Sr. Digital Marketing Specialist at Eczacıbaşı Consumer Products Group, gave information about the history of content marketing, the purpose for which it emerged and how it differs from advertising activities.
- What are the types and subheadings of content marketing?
- Where is content marketing heading in the world and what is its potential?
- All the important points you need to pay attention to when creating your content marketing strategy are waiting for you in our video.
5) How to Power Your Apps with ASO?
Samet Özsüleyman, who worked as SEO Team Lead at Zeo Agency, was with us at the Digitalzone Meetups in February where we focused on ASO. App Store Optimization is the name given to all optimization processes performed to rank your mobile apps or games higher in app markets such as Google Play Store and App Store. You can watch our video now to learn how to optimize using different ASO tools.
4) What Awaits Us in SEO and Measurement in 2021?
Our Digitalzone Meetups January guests Ece Öztürk Doğan, who works as Head of Google Marketing Platform at Google Turkey, Berkan Bağcı, Founder of Ommetrics, and Ozan Ketenci, who works as VP of Consulting & Strategy at Zeo Agency, talked about SEO and Measurement in 2021.
You can watch the session right away, which touches on topics such as differences in usage with GA4, the change in measurement perspective with the use of cookies due to security, gaining a holistic perspective by viewing mobile and web platforms on a single screen, and changes in the infrastructure on the integration side.
3) SEO Q&A with Zeo Consultants
Digitalzone Meetups In May, with Gökhan Ercan, who worked as SEO & Web Analytics Executive at Zeo Agency, Zeo Agency SEO Team Lead Samet Özsüleyman and SEO Director Tevfik Mert Azizoğlu, this panel answers different questions about SEO, and you can learn the most frequently asked questions about advice for those who want to improve themselves in the field of SEO, Core Web Vitals metrics, Google news, site speed, breadcrumb usage and much more.
2) What is Google Analytics 4? - Designing the GA4 Transition Process
Gökhan Ercan, who works as SEO & Web Analytics Executive at Zeo Agency and whom we hosted at Digitalzone Meetups in September, answered the two most frequently asked questions about GA4: What is GA4 and how should the transition process be? You can learn about the process and history up to Google Analytics 4, the differences and benefits of Universal Google Analytics and Google Analytics 4 by watching our video.