From the Global Mobile Consumer Survey conducted by Deloitte, on a sample of 2000 people interviewed, it emerged that on average users can use their smartphone up to 200 times a day, dedicating themselves more to interaction on social channels.
With all this data in hand, it is not difficult to understand why and how important it is to integrate a social strategy into the Inbound methodology, which responds perfectly to the new habits of buyers, increasingly active on the web and increasingly immune to traditional marketing.
There is only one knot left to untie: how can social channels improve your Inbound Marketing strategy?
Inbound Marketing, Social Media and Sharing
To attract new visitors to your website through social networks, it is essential to share content, as long as it is not serial. Each social network has specific characteristics and audiences , knowing them, analyzing them and creating an accurate publication plan can increase traffic to your site and the probability of conversion. Knowing where and how your target interacts also improves the generation of qualified contacts.
Inbound Marketing that analyzes Social Media
Each of your content shared on social networks represents an analysis tool , how? It helps you discover which ones generate more or less interest thanks to real-time interaction. How many comments or shares did they get? Which ones helped users solve a problem or need? All these results can help you create a Content Marketing strategy that is increasingly effective and in line with your potential customers.
Inbound Marketing on Social Media Gets You to Know Your Customers
Social media is a powerful tool to really know your audience (who they are, what they are looking for or what they want), but it is also a way to make known the true soul of your company. Between the company and the prospects, thanks to social channels, there are no distances. More and more companies, for example, respond promptly to users' questions, or offer useful advice. In other words, companies have understood the importance of using social media to make themselves available to users denmark telegram data in order to strengthen brand awareness.
SEO, Social Media and Inbound Marketing
While content plays a vital role in Inbound Marketing, without the ability to be found through search engines, its effectiveness is zero. This is where social media and SEO come together.
Social media helps you build strong relationships with bloggers and influencers who can help promote your content across the network, a great way to improve link building and ultimately increase your site’s popularity.
New Opportunities for Inbound Marketing on Social Media
Even if your business already has a specific audience and knows who you want to target, that doesn’t mean you can’t find new opportunities. Social media can be a place to tap into new insights or new types of buyers who might be interested in your product/service that you hadn’t previously thought of.
