Every year people search for this keyword at a specific time. If I am not aware of this, thanks to a wise use of Google Trends , I risk publishing an article every year dedicated to how to organize a ski week. When instead it would be more useful to update a single content or find different search intents, new or that do not conflict with the one already identified.
Pages and SEO Cannibalization
This process also concerns fixed pages. For example, product sheets , landing pages and service resources. Without forgetting that in some cases friction can arise with the home page.
If the main page of the blog is a sequence of articles , the author section will be a simple duplication of the home and its pagination. So if it is a single-signature blog, it is better to de-index or even delete the author taxonomy to avoid conflict with the home.
Content Taxonomies
Large institutional portals, blogs and e-commerce can suffer the burden of cannibalization between various containers needed to logically organize content. The main point is the overlap between categories and tags , which can contrast differently and with different combinations.
Tags and categories can swallow each other up or create duplicate content with articles . Here the problem is not so much about editorial planning but about the structure work: before creating a new taxonomy I must be clear about its role within the structure. And respect some rules:
Don't create categories or tags without articles.
Avoid taxonomies with overlapping meaning.
Don't create new tags for each article.
The problem, in any case, concerns the tags of blog posts that are often confused with hashtags and inserted profusely, without any logic . This can lead to the creation of thousands of completely useless pages. Weighing down the crawl budget infinitely and uselessly.
How to resolve this overlap?
The simplest way is prevention: publishing cautiously, only Norway Phone Numbers after careful analysis, is the best way to avoid SEO cannibalization . However, if you proceed for years without a brake, you must analyze the website and follow, in broad terms, a basic process:
Merge two or more articles if they have the same search intent.
Eliminate unnecessary and redundant taxonomies.
Noindex or define rel canonical for the needed resources.
Delete pages that don't generate traffic and don't rank.
All this must be done preserving service resources, pages functional to the process of the single project or with incoming links. Here are some more details also indicated by Google :
Minimize similar content: If you have a lot of similar pages, try expanding each one or consolidating them all into one page. For example, if your travel site has separate pages for two cities but the information is the same on both pages, you could merge the two pages into one page for both cities or expand each page to have unique content about each city.
Merge with 301 redirect
Merging two contents and redirecting them is useful, but you need to evaluate which is the main source between two or more contents in order to make them flow towards a publication already favored by a virtuous positioning and traffic.
Delete unnecessary content
Delete without 301 redirect but you always have to understand if there are backlinks that lead to the page you are about to delete: without redirection you risk losing the benefits of off-page SEO .
Canonical and noindex
These are perfect conditions , to be evaluated on a case-by-case basis, to manage pages that can create cases of SEO cannibalization but must be present for technical and functional reasons, as happens with color
