Even if you get a lot of organic visitors to your website, you should still think about growing your audience and ensuring that people who visit your site find new information.interactive content. Fortunately, there are many effective ways to promote your blog once it's live. Here are seven strategies you can try.
1. Share on social media
If you have already established a good social media presence,take advantage of these platformsTo share your blog posts. Promoting your blog on social media platforms like Twitter and Facebook will bring people who already follow you to your site and publishing planning tools make this task much easier.
This is what WP Beginners does. They share new content on their Facebook page where they have an interested audience and it always gets a lot of reactions.
For example, the post in the screenshot above received 457 reactions, 36 comments, and nine shares. I’m sure many of the people who reacted to the post also visited the site.
However, you can’t take this high level of social engagement for granted. As a marketer, the joyous days of having high engagement levels and shares are over.
Facebook organic reachis in decline. Only 5.2% of people who like your page are likely to see the content. LinkedIn has the highest organic reach of all social media channels. But regardless of the social platform, companies tend to reduce the reach of content that directs people to other sites.
There are many ways to increase your organic reach so more people see your blog post.
You can get creative with your content. For example, you can engage your audience by asking people to solve a puzzle or play a game. That's what Girls Who Code does:
Source:GirlsWhoCode
Sharing engaging content brings people to your page or profile, making malaysia mobile phone numbers database them more likely to see your blog post. Another way to increase your reach is to mention people or companies whose work you’ve referenced in your blog post.
Diggity Marketing does this all the time when promoting content via Twitter.
When sharing content online, offer your audience a mix of content. Don’t just share blog posts. Mix it up by sharing updates and even articles from other publications.
2. Give paid marketing a try
You can also promote blog posts on social media using paid ads. LinkedIn,Google Adsand Facebook are the three most popular paid marketing channels. Paid content marketing campaigns are a great way to increase the reach of your best content.
Many viral marketing sites use Facebook to promote blog content, for example. Let me use Bored Panda as an example. This site has 15 million followers on its Facebook page.
Viral sites like these will amplify their most popular content with paid ads to gain more reach. This type of paid marketing strategy is a great way to increase the chances of your content going viral.
On the other hand, you can use paid Google Ads to collect relevant data to optimize your content on the SERPs. For example, you can test different meta titles and meta descriptions to see which one gets the best Click Through Rates (CTR).
Paid advertising is a great way to increase the reach of your content and gather valuable insights. You can also gather valuable information about how people are engaging with your content. For example, you can track your CTR, bounce rate, and time on page using tools like Google Analytics.
3. Submit to subdirectories
Reddit is a forum where you can share, vote on, and discuss content. Subreddits are niche forums or specific groups that discuss a particular topic. It is one of the most popular online sites around.52 million daily active users.
While the platform shares many similarities with social media, PhD researcher Tim Squirrel says:distinctionReddit vs Facebook: "If Facebook is about people you know sharing things you don't care about, Reddit is about people you don't know sharing things you do care about."
Reddit is a great channel for promoting content. Big brands like Nordstrom, Toyota, and Audi use subreddits to promote content. So, if you’re not on Reddit yet, sign up now because there are tons of opportunities waiting for you there. Join a subreddit related to your niche and start promoting your blogs there.
The best way to promote your content is to engage with the community and share your content occasionally. If you only post your blog content, you will annoy people and find yourself quickly kicked off a subreddit.
4. Promote via email marketing
Email marketing allows you to connect with your audience on a personal level, so it’s one of the best ways to promote your business, whether it’s a product or a blog post.
Email marketingIt works because people have willingly given you their email address, which is personal. It means they are interested in receiving your content and services. Here’s how Randi Garrett Design promotes her blog content to her subscribers:
Source:Your Marketing Friend
The company has a featured post and a Recent Posts section with more content.
Now, if you don't have an email list, create one. David Campbell, Marketing StrategistRight InboxIt's important to remember that marketing is about exchanging value, he says. Create something your target audience will find valuable and that you can offer them in exchange for their email address. This is your lead magnet. Your lead magnet could be a free course, an e-book, or a free webinar.
5. Use influencers to expand your reach
Influencers can be great content partners. If you can find an influencer to share your content, there’s a good chance you’ll get a flood of visitors to your website.
But how do you get an influencer to help you?
Influencer marketing is about an exchange of value. Before you ask for something in return, ask yourself how you can help the influencer. For example, if you’re guest posting on a high-authority site, you could ask them for a quote.
An influencer is likely to respond to this type of request. If you feature them on an authoritative site, they are much more likely to respond positively to your request to share your content.
6. Network with other bloggers
You can also share your blog post with other bloggers in your niche or shoulder niche.
What is a shoulder niche?
Let’s say your blog is about social media marketing. Many bloggers write specifically about SEO. Both niches fall under the digital marketing category. Therefore, SEO and SMM are niches that go hand in hand. The SEO blogger has probably mentioned something related to SMM in his/her work. You can reach out to the SEO blogger and ask him/her to mention your website.
Guess what the benefit of having a friend from your niche is? They are not your competitors. Therefore, they will not hesitate to mention your work on their platforms.
Source:Backlinko
Backlinko and Buzzsumo are perfect examples. Both are experts in the digital marketing industry, but that didn’t stop them from collaborating and creating a new brand.report on content marketing.They introduced this report on both their blogs.
7. Repurpose Your Content
Repurposing your content means shaping it into another format that your audience will love to see. You can turn your blog posts into YouTube videos to appeal to people who prefer to watch videos online. You can convert your content into a variety of formats, such as e-books, slides, among others.
Source:program
