There is a lot of talk about which channel is the right one for your content. Particularly in the field of Social Media Marketing, there are a large number of studies that strive to verify which social network has the most users, where your content is shared the most, where it is viewed the most, etc. While these are useful statistics and data to take into account, what we often forget is that, to find the right channel for your content, we must analyze beyond that.
WMG Web Marketing Group proposes, through this infographic, 3 keys that will help you determine which is the Right Channel for your Content :
Based on who you're targeting. Understanding your audience is probably the most important aspect of any successful content strategy. Part of this is based on recognizing where your audience hangs out. This will drive the content you create, as well as how you promote it. In the infographic you will learn which platforms are most guyana email address used by different audiences segmented by gender and age.
Based on the type of channel (owned, earned and paid). Investing a little in these three types will result in a coherent content strategy that will offer a higher ROI overall. But the investment is not only in monetary terms: time is also a variable and is often scarce. In the infographic you will find the benefits of each type of channel.
Based on the cost-effort ratio. What is the budget you can spend? How much time do you have? Deciding where to invest your time and money often depends on the expected return on investment. The infographic offers a comparison table with the different channels, the time/effort they entail and the level of ROI.
In order to determine which is the Right Channel for your Content, it is important to weigh up everything written above.
