How to increase sales in the summer in the b2b sector
Posted: Tue Dec 03, 2024 6:12 am
Summer is one of the most anticipated seasons for everyone. The good weather is here, the sun is shining, it's hot, the days are getting longer, the holidays are just around the corner, the beers on the terrace of a bar with friends... An endless number of plans and desire to do things, without a doubt. However, for many businesses, the summer season is not as wonderful as it can be for others. Unless you sell products and services related to this season of the year, it can be a real ordeal to maintain or increase your sales , especially in the b2b sector.
B2b technology companies that sell to other companies can come to a standstill manufacturing email list in the months of july and august . But, at ipanema , as experts in marketing for the b2b sector, we want to give you a few tips so that your sales are not affected in summer and you can enjoy this time as much as everyone else. Ready? Let's go!
How to increase sales in the summer in the b2b sector
do you have a website? Social media? Then all your actions should be directed to these platforms. In summer, forget about holding meetings with the person who makes decisions in the company to give them a demo of your product or service . Take advantage of the summer months to prepare the ground for september , when everything starts up again. How? By carrying out the following actions.
Test actions
if your sales peak is between september and june, then summer will be perfect for you to carry out testing campaigns that you don't dare to do during the rest of the months . Don't be afraid to take risks, taking risks is positive as long as you do it in moderation .
Try making “fun” corporate videos . Video marketing is booming. You can also do summer promotions, change your content strategy to adapt it to this season, prepare a “summer party” with your clients … and many other things.
Build customer loyalty
if increasing your sales or customers seems like a difficult task, dedicate your efforts to customer loyalty . Make sure that those who have bought from you in the past will be willing to do so again.
Do you have a customer database? Make the most of it with email marketing techniques .
Exclusive discounts
downloadable content
exclusive content for him and totally personalized (segmentation of the types of clients you have)
new things you are going to implement soon
inter alia.
Remembering your former clients is a nice touch so that they remember you but also to improve their user experience (ux) .
Sometimes, customer loyalty is much more important than gaining new ones.
First contacts
summer may not be a good time to close sales, but it is a good time to make initial contact. Take advantage of these months to send personalized messages to potential clients and invite them to talk for 5 minutes on the phone or to have a coffee on a terrace (a more relaxed atmosphere) to talk .
Even if you don't close any deals in the summer, you can prepare the ground for september, so that when you return from vacation the entire sales process is much more agile.
To do this, a good way to do it is by sending personalized messages to linkedin .
Adapt your content
let's face it, b2b products have nothing to do with b2c products. They are much more technical, specialized and complex products and services. Depending on the sector you are targeting, these can be really difficult to explain.
Do you do content marketing? If so, we recommend that you do something different in the summer. Leave the technical part aside since no one is going to read it. Talk about more entertaining, easy topics that will catch the attention of users. In the summer, complexity goes unnoticed, so we recommend that you save this complex content for other times of the year .
Another recommendation we make is that if you have an e-commerce site, you should adapt its image a little, for example by using softer and lighter colors and changing the banners a little so that they are more attractive and in keeping with the times we are in.
Please note, you don't have to do this every time of year, just during those times when you see a decrease in your sales.
Don't forget about calls to action
whether on your website, social media, or email, content should be accompanied by a call to action . You should encourage your customers or potential customers to click on what you want them to see .
B2b technology companies that sell to other companies can come to a standstill manufacturing email list in the months of july and august . But, at ipanema , as experts in marketing for the b2b sector, we want to give you a few tips so that your sales are not affected in summer and you can enjoy this time as much as everyone else. Ready? Let's go!
How to increase sales in the summer in the b2b sector
do you have a website? Social media? Then all your actions should be directed to these platforms. In summer, forget about holding meetings with the person who makes decisions in the company to give them a demo of your product or service . Take advantage of the summer months to prepare the ground for september , when everything starts up again. How? By carrying out the following actions.
Test actions
if your sales peak is between september and june, then summer will be perfect for you to carry out testing campaigns that you don't dare to do during the rest of the months . Don't be afraid to take risks, taking risks is positive as long as you do it in moderation .
Try making “fun” corporate videos . Video marketing is booming. You can also do summer promotions, change your content strategy to adapt it to this season, prepare a “summer party” with your clients … and many other things.
Build customer loyalty
if increasing your sales or customers seems like a difficult task, dedicate your efforts to customer loyalty . Make sure that those who have bought from you in the past will be willing to do so again.
Do you have a customer database? Make the most of it with email marketing techniques .
Exclusive discounts
downloadable content
exclusive content for him and totally personalized (segmentation of the types of clients you have)
new things you are going to implement soon
inter alia.
Remembering your former clients is a nice touch so that they remember you but also to improve their user experience (ux) .
Sometimes, customer loyalty is much more important than gaining new ones.
First contacts
summer may not be a good time to close sales, but it is a good time to make initial contact. Take advantage of these months to send personalized messages to potential clients and invite them to talk for 5 minutes on the phone or to have a coffee on a terrace (a more relaxed atmosphere) to talk .
Even if you don't close any deals in the summer, you can prepare the ground for september, so that when you return from vacation the entire sales process is much more agile.
To do this, a good way to do it is by sending personalized messages to linkedin .
Adapt your content
let's face it, b2b products have nothing to do with b2c products. They are much more technical, specialized and complex products and services. Depending on the sector you are targeting, these can be really difficult to explain.
Do you do content marketing? If so, we recommend that you do something different in the summer. Leave the technical part aside since no one is going to read it. Talk about more entertaining, easy topics that will catch the attention of users. In the summer, complexity goes unnoticed, so we recommend that you save this complex content for other times of the year .
Another recommendation we make is that if you have an e-commerce site, you should adapt its image a little, for example by using softer and lighter colors and changing the banners a little so that they are more attractive and in keeping with the times we are in.
Please note, you don't have to do this every time of year, just during those times when you see a decrease in your sales.
Don't forget about calls to action
whether on your website, social media, or email, content should be accompanied by a call to action . You should encourage your customers or potential customers to click on what you want them to see .