In fact, statistically, newsletters top the list of most commonly used types of email campaigns. According to Pardot, 66% of marketers send newsletters, followed by promotional content at 54% and welcome emails at 42%.
For all those marketers looking to start sending a newsletter, or in this case, optimize the one they currently have, it is recommended to start by reviewing the newsletter template.
We understand that india phone number list between managing your email marketing, social media, PPC, retargeting, and all the other marketing strategies you have going on, you may not have as much time as you'd like to examine the newsletter templates offered by Benchmark.
However, one of the best tips I can give you is that finding a practical approach to selecting the right template is to understand what others are doing well. Accordingly, we have selected some of our favorite templates to highlight some examples of successful newsletters.
Templates that inform
Thrillist
This is a daily newsletter, which I read every morning without fail. Because of this frequency, I know when Thrillist is fresh or, alternatively, the most popular content of the day. Sometimes I even read the stories before I get out of bed. It tells me about the best new restaurants that have opened lately, events happening in my city, and sometimes, it features crazy stories told by bartenders, servers, and flight attendants.
I definitely believe that the success of this template lies in sharing new content as well as informing about what is available to do tonight.
