the sum paid (or to be paid on delivery);
the order number;
package tracking information;
expected delivery date;
customer service contacts.
Some optional elements are the shipping method, shipping address, and the norway mobile phone numbers database payment method just to confirm one more time that they’re correct. A link to an FAQ page or customer support contact is welcome, too.
First, because the order summary shows your system’s working fine and puts the customer at ease. That’s especially important when the payment has already been made. People wouldn’t care if they didn’t get a promotional email, but care very much to see that their transaction went through correctly.
Second, order confirmation emails can provide shipping information. That improves the customer experience because the customer knows what to expect and when. Being in the dark is frustrating so they’d appreciate your proactivity on this one. The smoother and easier the online shopping experience, the more likely people are to repeat it.
And third, those are the ecommerce emails with the highest open rate of around 64%! No promotional email or newsletter will ever get as many eyes. So they’re an excellent real estate to feature related products and try to upsell those customers.
In short, order confirmation emails boost customer satisfaction and loyalty.
Order confirmation best practices
Now that we covered the basics of receipt emails, let’s see what are the best practices and tactics to get even more results out of them.
Say thank you
The simplest things sometimes get overlooked. Saying thanks is so logical — you’d do it if you were dealing with the customer in person at a brick-and-mortar store! After all, placing an order is the best thing they can do for you.
Time it right
Send the confirmation email immediately once the order’s completed. This way the customer will know everything worked right away. Keeping them on edge would only make the shopping experience worse.
