– Adapt the price to the customer’s perception. , so it is important to work on the topic of dynamic pricing very carefully. We know that the variable to which the customer is most sensitive is price and therefore we must work to avoid overshooting or undershooting.
– Analyze your target audience and offer solutions. Although we must have the typical romantic weekend, family getaway or some option for singles, we must always think about people when determining the product. Define your client and develop solutions that improve their experience in all the processes of the visit, even before the client is in our accommodation.
– Exclusivity makes the greece email address difference. If the customer demands exclusivity, we must give it to them. Offering a product for a demanding customer must be one of our objectives, since there will always be someone who is not satisfied with the average products or services demanded in the establishment.
– Work locally. In many cases, local customers will be the ones who balance us and offer us demand during times of low demand throughout the year. Therefore, our local marketing must be basic to avoid seasonality in demand.
– Work at the last minute. Although we should not obsess over this issue, since it is not interesting to have the client accustomed to the fact that the best price is always the last minute one, we must be consistent with the fact that there are clients who book at the last minute, and we must also be available for them. Have this action as an exception and for certain audiences, let's not send emails to our entire database, for example, since we devalue our own product.
This would be a basic list to determine the marketing strategy for hotels in a way that is appropriate to the parameters that are essential today. We recommend that you take care of each of these points and if you need help, contact the Asiri team, we will be happy to help you.
