A Comprehensive Guide
Posted: Sat Dec 07, 2024 9:56 am
Today, 89% of people use messaging apps and social networks , making clear the enormous potential they have to connect brands with their audiences and offer satisfactory experiences throughout the entire Customer Journey.
The term “conversation commerce” was coined in 2015 by Christopher list of czech republic whatsapp phone numbers Messina, an American blogger known as the inventor of the hashtag. In his article, he details an “emerging trend” that he had begun to notice: companies were investing more in messaging channels and focusing on selling there.
This trend grew hand in hand with technological development and the popularity of social commerce (sales on social networks), virtual assistants (chatbots) and the rapid adoption of messaging applications.
Today, more than 56% of messaging app users worldwide have sent messages to brands , according to figures from Facebook Business.
Additionally, 40% of e-commerce users say that chat was how they started shopping online , a sign of how chatting with customers can significantly increase sales opportunities.
The term “conversation commerce” was coined in 2015 by Christopher list of czech republic whatsapp phone numbers Messina, an American blogger known as the inventor of the hashtag. In his article, he details an “emerging trend” that he had begun to notice: companies were investing more in messaging channels and focusing on selling there.
This trend grew hand in hand with technological development and the popularity of social commerce (sales on social networks), virtual assistants (chatbots) and the rapid adoption of messaging applications.
Today, more than 56% of messaging app users worldwide have sent messages to brands , according to figures from Facebook Business.
Additionally, 40% of e-commerce users say that chat was how they started shopping online , a sign of how chatting with customers can significantly increase sales opportunities.