Avoid neglecting HTML and other code in designs
If you are using your own HTML design for your email campaigns, you will need to do some cleaning up and get rid of all the little things that can hong kong phone number list ruin your campaigns. This includes sloppy HTML code, junk code left over from Microsoft Word and other programs, and open tags. What you need to do before you send out your campaigns is to see how your email design will look in the inboxes of the major email providers. Send yourself a test campaign and any errors in the code will show up. If you work in Microsoft Word to create email copy, then you want your designs to flow properly, so we recommend either creating your email marketing copy in Notepad, or saving your work in text-only format in Word.
Don't send an HTML email without a text
A few years ago, a study showed that the number of people who had their email set up to receive text-based emails was very small – less than 2%. However, that number has increased considerably, thanks to the proliferation of smart phones, PDAs and other devices. Note that oddly enough, some email service providers will block an HTML email if there is no text equivalent to accompany it. For this reason, be sure to create a text-only equivalent to all of your HTML email campaigns.
Avoid sending emails with only images
Sending an image-only email may seem like a cute idea, especially if you're a viral marketing expert. However, image-only emails tend to trigger spam filters, regardless of where they're linked or who's sending them. The reason for this is this: email service providers use text to ultimately figure out what's inside incoming emails. If you have an HTML email that only contains images or just a small amount of text, the email service provider, in an attempt to save time and show caution, will either view that email as empty or send it straight to the trash file. When sending HTML emails, use text to show that you're a legitimate operation, and save image-only emails from people who simply don't care about their reputation.
