
Customer Experience trends that are changing retail
Following the pandemic, there were major changes in consumer habits, such as an increase in online purchases over in-person purchases. In fact, during 2020, the number of people who joined eCommerce increased by nearly 30% at a regional level , something in which countries such as Mexico and Brazil are leading the way.
For the retail industry, this brings great opportunities and challenges, such as adapting to offer a better digital customer service experience, providing the possibility of making secure and convenient online payments, and ensuring the continuity of interactions regardless of the channel used.