Why activate a marketing strategy in the automotive sector?
Posted: Sat Dec 07, 2024 9:21 am
17 October, 2018 @ 10:56 amby Gonçalo Sousain Digital Strategy , Digital MarketingLeave a comment
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To boost sales at dealerships, it is necessary to know the potential buyer, who is increasingly digitalized and informed. Activating a car marketing strategy is very important for professionals in this highly competitive and dynamic sector if you want to achieve good results.
59% of users who want to buy a vehicle look for information online before going greece email list to the dealership. Anyone who intends to trade in their used vehicle or buy a new one usually does several Google searches to find the nearest dealers, check their websites, request information by filling out contact forms, subscribe to newsletters to receive detailed online offers with their interests and needs, read the comments on forums and search all social networks.
The modern buyer, in short, comes to the merchant in possession of a surprising wealth of prior information.
Keep in mind that the traditional business approach loses its effectiveness if it is not able to adapt to the fact that the power between the buyer and the seller has almost completely passed into the hands of the buyer.
The importance of knowing your customers
You need to know how potential buyers behave and use the right tools to convert existing contacts into safe and reliable customers.
A study carried out by Google The Drive to Decide shows that the different stages of the journey of a customer interested in a vehicle are increasingly carried out online: Evaluation of purchase times, comparison of products, prices, promotions .
In 66% of cases, users use their cell phones to conduct an online search for the car they want. 65% complete the search in less than two months.
40% consult comparison sites, forums and blogs. 96% go to the dealership's headquarters to make the final purchase of the vehicle, but only after having consulted the dealer's website.
Therefore, it is vitally important for the dealership to consider digital marketing strategies . The goal is to convert website visitors into potential customers.
To do this, the needs of the contact acquired online must be analyzed and the products and services offered must be recognized according to their needs.
It is also important that the website has detailed information and relevant specifications so that the user does not have any kind of problem when searching, so if you want to search for used CarsOnTheWeb vehicles , you can find all your answers quickly and effectively on the website as well as on social networks.
The relevance of direct marketing
Many long-term car rental companies or distributors will need to develop and implement not only social media marketing strategies, but also direct marketing .
For direct marketing to be used to sell a used or new vehicle, great attention must be paid to the strategy to be followed, to the identification of the most effective communication channels and the best promotional actions, to ensure that everything can be optimized in the best way.
Direct marketing is therefore the best way to anticipate, intercept and transport people looking for a vehicle. Its purpose is to obtain the largest number of buyers based on the number of potential customers generated.
This strategy allows an average conversion of up to 30% of around 150 potential customers per month.
A very high return on investment, considering that if you manage to convert even 4 of those 150 leads into customers, the cost of the direct marketing actions has already been covered and you have probably already obtained the return on investment.
Another advantage of direct marketing is that the results are immediate. In just a few days, the investments will generate new potential customers. Today we can say that the Direct Marketing strategy, together with an email marketing strategy , are the best marketing strategies that a dealer or rental company can do to sell their vehicles online .
Important recommendations to obtain the correct results
Make direct or online contact with potential customers and offer tools that facilitate their choice and guidance.
Advise on the best offer to meet customer needs.
Promote products that may be of interest to customers through social and email marketing.
A CRM can be implemented, that is, a tool for managing customers and basic dealership information. This CRM allows you to profile acquired customers, those in the process of being acquired and those who will be loyal.
If you start with good CRM management, you can activate all the other direct communication tools available.
It is important to remember that poor management of potential customers can have negative consequences, as it results in lost sales and therefore the cancellation of potential benefits and increased losses.
Share this article
To boost sales at dealerships, it is necessary to know the potential buyer, who is increasingly digitalized and informed. Activating a car marketing strategy is very important for professionals in this highly competitive and dynamic sector if you want to achieve good results.
59% of users who want to buy a vehicle look for information online before going greece email list to the dealership. Anyone who intends to trade in their used vehicle or buy a new one usually does several Google searches to find the nearest dealers, check their websites, request information by filling out contact forms, subscribe to newsletters to receive detailed online offers with their interests and needs, read the comments on forums and search all social networks.
The modern buyer, in short, comes to the merchant in possession of a surprising wealth of prior information.
Keep in mind that the traditional business approach loses its effectiveness if it is not able to adapt to the fact that the power between the buyer and the seller has almost completely passed into the hands of the buyer.
The importance of knowing your customers
You need to know how potential buyers behave and use the right tools to convert existing contacts into safe and reliable customers.
A study carried out by Google The Drive to Decide shows that the different stages of the journey of a customer interested in a vehicle are increasingly carried out online: Evaluation of purchase times, comparison of products, prices, promotions .
In 66% of cases, users use their cell phones to conduct an online search for the car they want. 65% complete the search in less than two months.
40% consult comparison sites, forums and blogs. 96% go to the dealership's headquarters to make the final purchase of the vehicle, but only after having consulted the dealer's website.
Therefore, it is vitally important for the dealership to consider digital marketing strategies . The goal is to convert website visitors into potential customers.
To do this, the needs of the contact acquired online must be analyzed and the products and services offered must be recognized according to their needs.
It is also important that the website has detailed information and relevant specifications so that the user does not have any kind of problem when searching, so if you want to search for used CarsOnTheWeb vehicles , you can find all your answers quickly and effectively on the website as well as on social networks.
The relevance of direct marketing
Many long-term car rental companies or distributors will need to develop and implement not only social media marketing strategies, but also direct marketing .
For direct marketing to be used to sell a used or new vehicle, great attention must be paid to the strategy to be followed, to the identification of the most effective communication channels and the best promotional actions, to ensure that everything can be optimized in the best way.
Direct marketing is therefore the best way to anticipate, intercept and transport people looking for a vehicle. Its purpose is to obtain the largest number of buyers based on the number of potential customers generated.
This strategy allows an average conversion of up to 30% of around 150 potential customers per month.
A very high return on investment, considering that if you manage to convert even 4 of those 150 leads into customers, the cost of the direct marketing actions has already been covered and you have probably already obtained the return on investment.
Another advantage of direct marketing is that the results are immediate. In just a few days, the investments will generate new potential customers. Today we can say that the Direct Marketing strategy, together with an email marketing strategy , are the best marketing strategies that a dealer or rental company can do to sell their vehicles online .
Important recommendations to obtain the correct results
Make direct or online contact with potential customers and offer tools that facilitate their choice and guidance.
Advise on the best offer to meet customer needs.
Promote products that may be of interest to customers through social and email marketing.
A CRM can be implemented, that is, a tool for managing customers and basic dealership information. This CRM allows you to profile acquired customers, those in the process of being acquired and those who will be loyal.
If you start with good CRM management, you can activate all the other direct communication tools available.
It is important to remember that poor management of potential customers can have negative consequences, as it results in lost sales and therefore the cancellation of potential benefits and increased losses.