How I hacked Google Search Console to download anyone's manual action report
Posted: Sat Dec 07, 2024 9:19 am
How Just Eat Feeds Google and Users
11.30 - 12.25 Palace Ballroom 3
Gerry White , Freelance Technical Marketing Consultant - Just Eat, Global Technical SEO
I’ll talk about the challenges of controlling crawlers when working on a large site with daily releases, organic growth, JavaScript and more. Just Eat feeds 13 grocery stores from thousands of takeaways, so it’s critical for us to feed Google the right amount of information and context for users searching.
Looking ahead – although it’s an acronym, AEO seems to be where SEO is evolving. The question is: how much will we sacrifice owning the customer experience and leave that experience to a transactional experience ‘inside’ Google?
Tuesday
Defense Against the Dark Arts: A Guide to Combating and Overcoming Negative SEO
10.00am - 11.00am Palace Ballroom 1
Joe Sinkwitz , Manager - Digital Heretix
This November I’ll be speaking on Defense Against the Dark Arts: A Guide list of italy cell phone numbers to Combating and Overcoming Negative SEO. Having spent over 20 years in some of the most competitive industries in search and being one of the main drivers of the so-called ‘Payday Loan’ update, I know negative SEO intimately. Here are a few reasons why one should get involved:
If you don't know much about negative SEO and are afraid to ask, I'll give an in-depth explanation of what it is and why it has become so popular.
If you are unsure whether you are being affected by negative SEO, I will explain a process you can use to assess whether your issues are related to negative SEO or something more harmless.
If you are concerned about being affected by negative SEO, I will provide a number of actions you can take today to help protect yourself.
If you are currently being attacked, I will explain what you should do immediately.
If you have been attacked in the past, I will show you how to navigate your path to healing.
If you are wondering what kind of attacks might occur in the coming years, I will give you my thoughts on where negative SEO might evolve.
Black Hat Analytics: The End Is Near
11.00am - 12.00pm Palace Ballroom 1
Jono Alderson , Special Operations - Yoast.com
Jono will get you ready for the upcoming Halloween because his talk is going to be terrifying! Just kidding – we’re sure it’s going to be scary in a good way – and hopefully it’ll protect you from the vulnerabilities and blind spots at the core of the systems your business uses to make decisions every day.
It will give you an idea of how your competitors can use tracking pixels to destroy your business, and admit that there's not much we can do about it.
Your tracking pixels are a weapon that competitors, hackers, and bots can use to disrupt, influence, or even destroy your business, and there's little you can do about it .
If you want to know how to defend and improve your analysis to be prepared for what's coming, this session is for you. You'll learn important defensive tactics on what you can do to strengthen and defend your analysis. Let's see if it can really scare you!
Foreign SEO: You're Telling Your Story Wrong!
12.30pm - 1.25pm Palace Ballroom 3
Christian A. Dumais , Creative Director - Elephate
First of all, I’m going to tell a long and ridiculous (and hopefully entertaining) story about my journey from the US to Poland. Since I’m an outsider to the SEO/Content Marketing industry, I offer a unique perspective when it comes to addressing some of the shortcomings of the industry and how they can best be addressed. My goal is to give someone who is established in the industry the tools they need to step back, see what they’re doing wrong, and then turn it into something that can bring in more traffic, more page views, and more links.
Here are the top 9 reasons to watch Christian A. Dumais speak at UnGagged:
Christian is a stand-up comedian who has sold out shows in and around Poland, so he could be funny. Maybe.
Christian offers a unique perspective when it comes to the SEO/Content Marketing industry.
Since Christian is best known as Twitter's @DRUNKHULK, perhaps he'll show up in green makeup (spoiler: he won't!).
Christian's work at Elephant, Europe's best small SEO agency, has yielded great results that he wants to share with you.
You've heard Elephant's Bartosz Goralewicz blabbering on UnGagged before, isn't it time for a change? Christian isn't your grandmother's Bartosz!
Christian is here to give you actionable tips on how to get the most out of your content.
Christian can't believe he promised to make a top 10 list. Man, he's struggling to finish this!
Christian will show you what most SEO/Content Marketing agencies do wrong and how they can fix it.
Christian always finishes what he starts.
Data-driven decisions to excel in on-page SEO
14:30 - 15:30 Palace Ballroom 3
Viola Eva , SEO Consultant - Flow SEO
On-page SEO is the lost art of search engine optimization. But don’t underestimate the ability to tweak ranking signals on your website. Why? Because you’re in complete control and can create the content, structure, and factors needed. In 2018, the days of guesswork, intuition, and gut feeling about keyword placement and on-page SEO are over: Let’s talk about relationship SEO! Let’s examine our competition and understand the 500+ ranking factors and what the top-ranking websites are doing right.
The SEO debate is over: Black hat. White hat. On-page? Off-page? What if we knew exactly what your competitors were doing right? And we could make it even better. I share examples and case studies on how you can use correlational SEO to your advantage.
11.30 - 12.25 Palace Ballroom 3
Gerry White , Freelance Technical Marketing Consultant - Just Eat, Global Technical SEO
I’ll talk about the challenges of controlling crawlers when working on a large site with daily releases, organic growth, JavaScript and more. Just Eat feeds 13 grocery stores from thousands of takeaways, so it’s critical for us to feed Google the right amount of information and context for users searching.
Looking ahead – although it’s an acronym, AEO seems to be where SEO is evolving. The question is: how much will we sacrifice owning the customer experience and leave that experience to a transactional experience ‘inside’ Google?
Tuesday
Defense Against the Dark Arts: A Guide to Combating and Overcoming Negative SEO
10.00am - 11.00am Palace Ballroom 1
Joe Sinkwitz , Manager - Digital Heretix
This November I’ll be speaking on Defense Against the Dark Arts: A Guide list of italy cell phone numbers to Combating and Overcoming Negative SEO. Having spent over 20 years in some of the most competitive industries in search and being one of the main drivers of the so-called ‘Payday Loan’ update, I know negative SEO intimately. Here are a few reasons why one should get involved:
If you don't know much about negative SEO and are afraid to ask, I'll give an in-depth explanation of what it is and why it has become so popular.
If you are unsure whether you are being affected by negative SEO, I will explain a process you can use to assess whether your issues are related to negative SEO or something more harmless.
If you are concerned about being affected by negative SEO, I will provide a number of actions you can take today to help protect yourself.
If you are currently being attacked, I will explain what you should do immediately.
If you have been attacked in the past, I will show you how to navigate your path to healing.
If you are wondering what kind of attacks might occur in the coming years, I will give you my thoughts on where negative SEO might evolve.
Black Hat Analytics: The End Is Near
11.00am - 12.00pm Palace Ballroom 1
Jono Alderson , Special Operations - Yoast.com
Jono will get you ready for the upcoming Halloween because his talk is going to be terrifying! Just kidding – we’re sure it’s going to be scary in a good way – and hopefully it’ll protect you from the vulnerabilities and blind spots at the core of the systems your business uses to make decisions every day.
It will give you an idea of how your competitors can use tracking pixels to destroy your business, and admit that there's not much we can do about it.
Your tracking pixels are a weapon that competitors, hackers, and bots can use to disrupt, influence, or even destroy your business, and there's little you can do about it .
If you want to know how to defend and improve your analysis to be prepared for what's coming, this session is for you. You'll learn important defensive tactics on what you can do to strengthen and defend your analysis. Let's see if it can really scare you!
Foreign SEO: You're Telling Your Story Wrong!
12.30pm - 1.25pm Palace Ballroom 3
Christian A. Dumais , Creative Director - Elephate
First of all, I’m going to tell a long and ridiculous (and hopefully entertaining) story about my journey from the US to Poland. Since I’m an outsider to the SEO/Content Marketing industry, I offer a unique perspective when it comes to addressing some of the shortcomings of the industry and how they can best be addressed. My goal is to give someone who is established in the industry the tools they need to step back, see what they’re doing wrong, and then turn it into something that can bring in more traffic, more page views, and more links.
Here are the top 9 reasons to watch Christian A. Dumais speak at UnGagged:
Christian is a stand-up comedian who has sold out shows in and around Poland, so he could be funny. Maybe.
Christian offers a unique perspective when it comes to the SEO/Content Marketing industry.
Since Christian is best known as Twitter's @DRUNKHULK, perhaps he'll show up in green makeup (spoiler: he won't!).
Christian's work at Elephant, Europe's best small SEO agency, has yielded great results that he wants to share with you.
You've heard Elephant's Bartosz Goralewicz blabbering on UnGagged before, isn't it time for a change? Christian isn't your grandmother's Bartosz!
Christian is here to give you actionable tips on how to get the most out of your content.
Christian can't believe he promised to make a top 10 list. Man, he's struggling to finish this!
Christian will show you what most SEO/Content Marketing agencies do wrong and how they can fix it.
Christian always finishes what he starts.
Data-driven decisions to excel in on-page SEO
14:30 - 15:30 Palace Ballroom 3
Viola Eva , SEO Consultant - Flow SEO
On-page SEO is the lost art of search engine optimization. But don’t underestimate the ability to tweak ranking signals on your website. Why? Because you’re in complete control and can create the content, structure, and factors needed. In 2018, the days of guesswork, intuition, and gut feeling about keyword placement and on-page SEO are over: Let’s talk about relationship SEO! Let’s examine our competition and understand the 500+ ranking factors and what the top-ranking websites are doing right.
The SEO debate is over: Black hat. White hat. On-page? Off-page? What if we knew exactly what your competitors were doing right? And we could make it even better. I share examples and case studies on how you can use correlational SEO to your advantage.