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Common types of transactional emails include:

Posted: Sat Dec 07, 2024 9:11 am
by mdsah5125344
Write compelling email subject lines
Email subject lines are key to boosting open rates and driving sales. Make your Super Bowl email stand out with persuasive language and clever wordplay.

Phrases like “Game Day,” “Super Bowl Sunday” and “Score big” will grab attention. Limited-time offers (e.g. “Deal ends at midnight” or “This weekend only”) also play into your customers’ FOMO and spark sales.

Finally, consider using email subject line testing. This will help you determine what resonates with your audience. Use this data to improve future campaigns.Transactional email design goes beyond aesthetics. It's about function, clarity, and delivering the right message at the right time.

Transactional emails play an important role in customer experience. With open rates of up to 85%, they give businesses a chance to communicate effectively with customers. But many miss the opportunity to make these emails work harder for them.

A good transactional email design highlights key details, reflects your brand, and keeps things clear for the customer.

Let’s look at some transactional email examples and actionable design tips to inspire you in your email marketing strategy.

What is a transactional email?
Transactional email design examples and best practices
Start your transactional email design with Brevo
What is a transactional email?
A transactional email is an automated email sent to a person based list of bahrain cell phone numbers on a specific action they take on a website or app.

These emails are triggered by real-time user interactions and are intended to provide timely information or support related to that action, e.g. placing an order, requesting a password reset, etc.

Order confirmation emails
Abandoned cart emails
Double opt-in emails
Onboarding emails
Welcome emails
Password reset emails
Subscription confirmation emails
Notification emails
Often asked. What’s the difference between transactional and marketing emails?


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Transactional emails are one-on-one. They’re sent after taking a specific action, like buying something, signing up, or needing a password reset. They’re sent just when you need them with specific details related to your activity.


Marketing emails are one-to-many. They’re often promotional emails sent to a large email list with updates and offers to keep them engaged. Think email newsletters, sales promotions, event invites, etc


Unlike marketing emails, transactional emails are expected by the recipient. This expectation gives them higher open rates and engagement. Therefore, the design and content of these emails matter a lot because they shape user experience and trust.