Luis Herrera
Apr 15, 22 | 10 min read
Steps to create a YouTube channel
Reading time: 8 minutes
Anyone who works with Digital Marketing and social media knows that platforms are always being renewed. New features are constantly emerging to improve the experience for users and brands. It’s no different with YouTube marketing, which launched YouTube Shorts .
If you're already using TikTok and Instagram Reels, you'll soon be familiar with this tool. With YouTube Shorts, you can create and discover short, vertical videos that use dynamic language to convey content.
For brands, it is another opportunity to create tonga email list quick audiovisual content, in the format that TikTok has consolidated, but taking advantage of the audience of the most accessed video platform in the world.
Do you want to know more about YouTube Shorts? Let's now look at the details about this new content format and how to take advantage of it in your Digital Marketing strategies.
What is YouTube Shorts?
What are the benefits of using YouTube Shorts?
How does YouTube Shorts work?
How to create and upload a video on YouTube Shorts?
How to use YouTube Shorts in Digital Marketing strategies?
What is YouTube Shorts?
YouTube Shorts is a very short vertical video content targeted at smartphone users. This type of content is inspired by TikTok videos, which launched and consolidated this format on the Internet, followed later by Instagram Reels.
It was still September 2020 when YouTube announced that it was creating Shorts , “ a new short-form video experience directly on YouTube for creators and artists who want to shoot fast-paced, engaging videos using only their mobile phones .” It was initially launched in beta in India and in 2021, it was rolled out worldwide.
YouTube Shorts marks a major shift in video format. YouTube has established itself as the largest video platform on the Internet in horizontal format, in fact, the way we have been used to watching audiovisual content since the beginning of cinema.
However, YouTube Shorts is now changing this concept by using the vertical format. This new video trend emerged with the use of smartphones, where the experience of consuming a video would be more relevant using the full screen of the device in portrait mode.
Instagram Stories were the first type of content to understand this. Later, TikTok consolidated the vertical format for short videos. Now, Shorts brings this trend to YouTube in order to improve the experience of users on the platform.
What are the benefits of using YouTube Shorts?
If YouTube, Instagram and TikTok offer such similar tools, why put the effort into YouTube Shorts? Below, we will better understand some of the benefits of this tool and advantages over other platforms.
Read on to find out why YouTube Shorts is worth investing in!
Engage your audience around your brand
YouTube Shorts is a type of casual, quick-to-consume content with simple, dynamic language. Like TikTok and Reels, it's a great way to engage people around your brand and gain more fans.
So take advantage of YouTube Shorts to strengthen your brand image and the community around it.
Increase brand visibility
YouTube is investing heavily in YouTube Shorts to consolidate this format on the platform. The intention is to compete with TikTok and Reels, but also to take advantage of this type of content, which is on the rise, to attract user interest and engage more people.
So, take advantage of the fact that YouTube is valuing short videos to increase your brand's visibility on the platform. If you have original and creative content, it is likely to go viral on YouTube. Remember that you will reach many people who do not yet know your channel, since they do not need to be subscribed to view Shorts.
Get more channel subscribers
With so much visibility for Shorts, you're more likely to increase your channel's subscriber count. People who discover your short videos are likely to be interested in other content, as Shorts' algorithm recommends videos that match each user's interests.
