CEO and Project Manager
October 4, 2016
Overrated. Surrounded by vanity. These are phrases you will never hear anyone use in a coherent sentence to describe Pinterest. This incredible social platform has been around the web for a long time and now it’s time to acknowledge its influence and bring it into the conversation alongside the other social media royalty.
In fact, as you read the following article, you might realize that Pinterest is the hidden weapon you need to round out your marketing plan and attract your potential customers.
Table of Contents [ Hide ]
1 Some numbers:
2 The power of the pin.
3 The perfect marketing machine.
4 The female factor.
Some numbers:
Pinterest has over 70 million users.
92% are women
More than 30 billion pins have been uploaded
More than 750 million posters have been created
The power of the pin.
What separates Pinterest germany email list from the rest of the networks is why people use it.
It is used for planning ahead as a notebook of inspiration. What kind of recipes can I make for the party? I need an update for the family room, any ideas? I am ready for a weekend getaway to San Francisco, a ski trip to the Swiss Alps, a Saturday night getaway in the city, where can I get inspiration?
The top-ranked categories currently are “vacations” and “events” and not far behind them is the “travel” category as one of the most used by users, especially women.
The perfect marketing machine.
From a purely digital marketing perspective, Pinterest's behavior aligns with commerce in the way businesses use their networks to reach customers and how each pin links back to a website. Pinterest drives 7.10% of the web traffic the site receives, second only to Facebook (21.25%) in terms of social sites. People use Pinterest to get ideas and inspiration for any range of activities and adventures that spark their interest. This unique type of commerce content drives massive social sharing that creates confusion between user-generated and advertiser-promoted pins, and users don't see the difference.
According to Shopify, an e-commerce company that develops desktop software that powers online stores, users referred by Pinterest are 10 percent more likely to convert on e-commerce sites than users of other social networks. They also spend twice as much as users referred by Facebook. This wildly creative and under-appreciated platform has shown tremendous e-commerce potential and is impacting product search.
