10 ideas for capturing our guests' emails
Posted: Sat Dec 07, 2024 8:57 am
Andres Romero
CEO and Project Manager
April 16, 2017
Email marketing strategies start by capturing the traveler's email address. Once the client goes from being potential to real, a relationship is established that can be nurtured and perpetuated through email. Before capturing the client, we are going to work on the capture part as it deserves and once we have the data, we will think about what to do with it.
We start from the basis of the importance of email as a commercial tool. Think about it, if you have an email from a loyal customer, imagine the power that a direct delivery to their mailbox can have , as long as that email is obtained in a way agreed upon with the traveler and that this communication established is natural and win-win (so that everyone wins).
[Tweet “#Emailmarketing must be designed from a win-win strategy with the traveler”]
As in all areas, there are detractors georgia email address of email as a promotional tool, surely they are those who have their inbox flooded with newsletters and emails that go by without much fanfare. There is also the possibility that your mailings end up appearing in the “Promotions” tab in your Gmail email, which is dangerous, since not even Gandalf’s eagles go there.
Even though there are difficulties, email is still the king of the Internet and mass mailing tools help us to target, analyze and optimize our mailings to achieve the best results. Now, how do we get the traveler's email that we so desire? Let's get to work!
Collect data at both check-in and check-out . These are key moments that we must take advantage of and when the customer passes through our hands.
Request and segment all general data and email, especially from clients who come from online and offline intermediation .
Subscription to our loyalty program. Offers tailored and personalized to our loyal customers. If the customer knows that they will receive a “reward” for leaving their email, they should not hesitate to leave it.
Activating the Wi-Fi service based on our email address. If we want to have Wi-Fi in the hotel, we must leave our “valid” email address. Although this option is a bit “petty”, it is effective and can be used (we do not recommend it too much, the Wi-Fi must be open and strong)
CEO and Project Manager
April 16, 2017
Email marketing strategies start by capturing the traveler's email address. Once the client goes from being potential to real, a relationship is established that can be nurtured and perpetuated through email. Before capturing the client, we are going to work on the capture part as it deserves and once we have the data, we will think about what to do with it.
We start from the basis of the importance of email as a commercial tool. Think about it, if you have an email from a loyal customer, imagine the power that a direct delivery to their mailbox can have , as long as that email is obtained in a way agreed upon with the traveler and that this communication established is natural and win-win (so that everyone wins).
[Tweet “#Emailmarketing must be designed from a win-win strategy with the traveler”]
As in all areas, there are detractors georgia email address of email as a promotional tool, surely they are those who have their inbox flooded with newsletters and emails that go by without much fanfare. There is also the possibility that your mailings end up appearing in the “Promotions” tab in your Gmail email, which is dangerous, since not even Gandalf’s eagles go there.
Even though there are difficulties, email is still the king of the Internet and mass mailing tools help us to target, analyze and optimize our mailings to achieve the best results. Now, how do we get the traveler's email that we so desire? Let's get to work!
Collect data at both check-in and check-out . These are key moments that we must take advantage of and when the customer passes through our hands.
Request and segment all general data and email, especially from clients who come from online and offline intermediation .
Subscription to our loyalty program. Offers tailored and personalized to our loyal customers. If the customer knows that they will receive a “reward” for leaving their email, they should not hesitate to leave it.
Activating the Wi-Fi service based on our email address. If we want to have Wi-Fi in the hotel, we must leave our “valid” email address. Although this option is a bit “petty”, it is effective and can be used (we do not recommend it too much, the Wi-Fi must be open and strong)