How to avoid emails in the Gmail promotions folder
Posted: Sat Dec 07, 2024 8:52 am
Andres Romero
CEO and Project Manager
June 6, 2017
Adding value and common sense are key factors to ensure that your emails don't go straight to the trash (Gmail Promotions Folder).
If you manage marketing campaigns, you are probably one of those who dream about promotions folders. If we were to take out a calculator and measure the cost of the campaigns that end up in the Gmail promotions folder and are never opened, we would surely throw up our hands in horror. It is very common to ask ourselves this question in order to avoid our direct promotional mailings falling into the “pit” that Google has prepared with so much “care”.
[Tweet “Emails are like stew, they turn out well if you put a lot of love into them #tourismispeople”]
Our hotel promotions must list of georgia consumer email generate maximum value for the user , which is the key to boosting opening rates. However, if this does not happen and we see that the problem is much earlier (your emails do not reach the traveler), then we have to remedy the problem and prevent your emails from landing in the Promotions folder in Gmail. We propose a series of techniques to solve this problem:
1 Do not place more than one link in the email.
2 Do not include images or too much HTML code.
3 Do not send emails automatically via an RSS campaign.
4 Mention the recipient.
5 Write the text as if you were writing a direct email.
6 Don't use calls to action that are too clear.
7 Do not send an introduction to your article or the full content, but rather a more personal review.
Do not place more than one link in the email.
Multiple links in an email is “poop”. It is synonymous with the fact that the email may be promotional or generated, since, as a general rule, these usually include links to the website, social networks, etc., in those cool templates that we find in Mailchimp.
Don't include images or too much HTML code .
Promotional emails are usually sent using a nice template, which includes colors, formats and images to make it look really nice. Nowadays, aseptic emails are in fashion and the less HTML, the better.
Do not send emails automatically via an RSS campaign .
RSS campaigns in MailRelay, Mailchimp or Aweber automatically collect content from your blog to send it to your subscribers, always at the same time and with a very similar format. Avoid doing this, Google will catch you for sure.
CEO and Project Manager
June 6, 2017
Adding value and common sense are key factors to ensure that your emails don't go straight to the trash (Gmail Promotions Folder).
If you manage marketing campaigns, you are probably one of those who dream about promotions folders. If we were to take out a calculator and measure the cost of the campaigns that end up in the Gmail promotions folder and are never opened, we would surely throw up our hands in horror. It is very common to ask ourselves this question in order to avoid our direct promotional mailings falling into the “pit” that Google has prepared with so much “care”.
[Tweet “Emails are like stew, they turn out well if you put a lot of love into them #tourismispeople”]
Our hotel promotions must list of georgia consumer email generate maximum value for the user , which is the key to boosting opening rates. However, if this does not happen and we see that the problem is much earlier (your emails do not reach the traveler), then we have to remedy the problem and prevent your emails from landing in the Promotions folder in Gmail. We propose a series of techniques to solve this problem:
1 Do not place more than one link in the email.
2 Do not include images or too much HTML code.
3 Do not send emails automatically via an RSS campaign.
4 Mention the recipient.
5 Write the text as if you were writing a direct email.
6 Don't use calls to action that are too clear.
7 Do not send an introduction to your article or the full content, but rather a more personal review.
Do not place more than one link in the email.
Multiple links in an email is “poop”. It is synonymous with the fact that the email may be promotional or generated, since, as a general rule, these usually include links to the website, social networks, etc., in those cool templates that we find in Mailchimp.
Don't include images or too much HTML code .
Promotional emails are usually sent using a nice template, which includes colors, formats and images to make it look really nice. Nowadays, aseptic emails are in fashion and the less HTML, the better.
Do not send emails automatically via an RSS campaign .
RSS campaigns in MailRelay, Mailchimp or Aweber automatically collect content from your blog to send it to your subscribers, always at the same time and with a very similar format. Avoid doing this, Google will catch you for sure.