How Messaging Channels Are Improving Customer Experience
How Messaging
Good customer relationship management, aimed at providing an excellent shopping experience, significantly increases companies' revenues, profits and performance. Therefore, to improve customer experience it is necessary to consider two factors.
Quick responses are the most important attribute of good service for 75% of consumers.
Personalization throughout the buyer’s journey, making the customer feel special and helping them resolve their needs faster. In fact, it is estimated that 71% of consumers feel frustrated when a shopping experience is impersonal .
But how can you offer fast, personalized responses? Instant messaging channels allow companies to establish close communication with each customer, providing timely information that truly addresses consumer concerns.
