Learn how to use the QR code in your strategy and discover 3 free tools to generate it
Posted: Sat Dec 07, 2024 8:38 am
QR code is a quick code label that is associated with a specific destination. Find out what it is for and how you can use it!
Luis Herrera
Apr 27, 22 | 8 min read
Learn how to use the QR code and discover three tools to generate it
Reading time: 6 minutes
With an innovative and useful proposal, but little explored before, the QR Code is finally beginning to be seen as the functional tool that it is.
Nowadays, it is much more common to see it used effectively in marketing strategies, which has allowed the resource to survive, even when it seemed to have fallen into oblivion.
What this revival provided was its quick access features to websites of any kind and the information that can be integrated into these digital labels.
With the advancement of access technologies, such as the smartphone, the tool became increasingly functional, allowing the use of the QR Code to be explored in various marketing strategies.
In this content you will learn about the QR Code and how it can be used. In it we will talk about the following topics:
What is QR Code?
How to use QR Code in Marketing Strategies?
What are the top 4 tools for creating a QR code?
What is QR Code?
QR codes are quick code labels that, when read, give access to content and pages. In an analogy, they work like a barcode, however, instead of a traditional reader, a smartphone camera is used .
After reading, the device automatically directs the user to the destination, which can be as diverse as possible.
This feature is not new, but the recent big push it has had can be linked to the widespread access consumers have had to smartphones in recent years.
Technology has evolved to the point of list of timor leste consumer email eliminating the need for a specific application to read the code, which can now be done directly through the cell phone's camera, with the device automatically performing the redirection.
This makes it even faster to use, as it was designed for this type of tool.
It has therefore become more practical to scan the code present on a product that is on a shelf and be able to immediately access all the information about it on an integrated landing page , for example.
This is how the QR Code works
The operation of this technology is very simple: each QR Code has an associated destination , that is, reading it will direct you to a link or perform some action, such as, for example, sending a message.
Based on this, companies have explored various possibilities for applying the code, mainly with the proposal of allowing greater interactivity with the consumer.
With the new relationship characteristics of brands with the public and the greater need for proximity, the QR Code has become a powerful engagement tool.
Today's consumer always wants something more than just a product or service, and in response to that search, this innovation generates interactivity and that feeling that you are offering something "for free."
In addition to this idea of interactivity and offering, another important point concerns the audience that can use this action. Many people already have the possibility of simply pointing the camera at the code and exploring new content. You've probably done this in a restaurant!
5 advantages of this faithful tool
The application of the QR Code in a Marketing strategy has very clear advantages that can be perceived as the results are presented.
Among the main benefits, it is worth noting:
commitment to offering extensive product content;
customer satisfaction through utilization;
relationship strengthened, thanks to service possibilities;
higher conversions by targeting landing pages;
greater interactivity with diverse content.
How to use QR Code in Marketing Strategies?
Realizing how the QR Code is an interesting resource, organizations have used this possibility as a facilitating tool to generate these interactions.
Due to their operation, these labels are most frequently applied on two occasions:
by offering some content
in an informative manner.
Therefore, there are ample possibilities to explore this in the world of Marketing.
The strategies work well with the QR code, because it is possible to participate much more due to the simplified process of using the smartphone camera.
That way, the consumer can be interested in interacting and consuming, no matter what happens, as long as it is something that interests him.
Below, we will explain the main ways to use QR Codes, how they are applied and how they generate the results that companies are always looking for.
Direct customers to a landing page
One of the most common uses is to direct the user to a specific landing page , related to the product, the action performed or the service. It is essential that there is a defined context and that this address makes complete sense for the consumer on this occasion.
Therefore, it is important to avoid QR codes that are indexed to very general pages.
Ideally, there should be a tactic behind using this feature, to then push the code to the landing page, thereby generating conversions, whether it be a sale or a lead capture offer.
Luis Herrera
Apr 27, 22 | 8 min read
Learn how to use the QR code and discover three tools to generate it
Reading time: 6 minutes
With an innovative and useful proposal, but little explored before, the QR Code is finally beginning to be seen as the functional tool that it is.
Nowadays, it is much more common to see it used effectively in marketing strategies, which has allowed the resource to survive, even when it seemed to have fallen into oblivion.
What this revival provided was its quick access features to websites of any kind and the information that can be integrated into these digital labels.
With the advancement of access technologies, such as the smartphone, the tool became increasingly functional, allowing the use of the QR Code to be explored in various marketing strategies.
In this content you will learn about the QR Code and how it can be used. In it we will talk about the following topics:
What is QR Code?
How to use QR Code in Marketing Strategies?
What are the top 4 tools for creating a QR code?
What is QR Code?
QR codes are quick code labels that, when read, give access to content and pages. In an analogy, they work like a barcode, however, instead of a traditional reader, a smartphone camera is used .
After reading, the device automatically directs the user to the destination, which can be as diverse as possible.
This feature is not new, but the recent big push it has had can be linked to the widespread access consumers have had to smartphones in recent years.
Technology has evolved to the point of list of timor leste consumer email eliminating the need for a specific application to read the code, which can now be done directly through the cell phone's camera, with the device automatically performing the redirection.
This makes it even faster to use, as it was designed for this type of tool.
It has therefore become more practical to scan the code present on a product that is on a shelf and be able to immediately access all the information about it on an integrated landing page , for example.
This is how the QR Code works
The operation of this technology is very simple: each QR Code has an associated destination , that is, reading it will direct you to a link or perform some action, such as, for example, sending a message.
Based on this, companies have explored various possibilities for applying the code, mainly with the proposal of allowing greater interactivity with the consumer.
With the new relationship characteristics of brands with the public and the greater need for proximity, the QR Code has become a powerful engagement tool.
Today's consumer always wants something more than just a product or service, and in response to that search, this innovation generates interactivity and that feeling that you are offering something "for free."
In addition to this idea of interactivity and offering, another important point concerns the audience that can use this action. Many people already have the possibility of simply pointing the camera at the code and exploring new content. You've probably done this in a restaurant!
5 advantages of this faithful tool
The application of the QR Code in a Marketing strategy has very clear advantages that can be perceived as the results are presented.
Among the main benefits, it is worth noting:
commitment to offering extensive product content;
customer satisfaction through utilization;
relationship strengthened, thanks to service possibilities;
higher conversions by targeting landing pages;
greater interactivity with diverse content.
How to use QR Code in Marketing Strategies?
Realizing how the QR Code is an interesting resource, organizations have used this possibility as a facilitating tool to generate these interactions.
Due to their operation, these labels are most frequently applied on two occasions:
by offering some content
in an informative manner.
Therefore, there are ample possibilities to explore this in the world of Marketing.
The strategies work well with the QR code, because it is possible to participate much more due to the simplified process of using the smartphone camera.
That way, the consumer can be interested in interacting and consuming, no matter what happens, as long as it is something that interests him.
Below, we will explain the main ways to use QR Codes, how they are applied and how they generate the results that companies are always looking for.
Direct customers to a landing page
One of the most common uses is to direct the user to a specific landing page , related to the product, the action performed or the service. It is essential that there is a defined context and that this address makes complete sense for the consumer on this occasion.
Therefore, it is important to avoid QR codes that are indexed to very general pages.
Ideally, there should be a tactic behind using this feature, to then push the code to the landing page, thereby generating conversions, whether it be a sale or a lead capture offer.