According to Statista, in 2020 there were more than 3.6 billion social media users worldwide (just under 50% of the global population), and this number is expected to exceed 4.4 billion by 2025, reflecting the ground that these platforms have gained.
In Mexico, it is estimated that 77% of the population has access to social hungary whatsapp number data 5 million networks, with Facebook, WhatsApp and Instagram being the most popular among users in the country and some of the most popular globally.
Given the above, it is essential for brands to take advantage of social media to boost sales and achieve better positioning among the target audience. To achieve this, the first thing is to understand what Social Commerce is and how it can help your business grow.
What is Social Commerce?
Social Commerce is a type of e-commerce that uses social media and instant messaging platforms to support customers throughout their entire purchasing journey, from the discovery of a need to post-purchase assistance or guidance.
The importance of social media today
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