Increasing bookings in a tourism business, such as a hotel or rural accommodation, is a rather ambitious goal and if we do not make it a denmark consumer mobile number list reality with a good plan, it can remain up in the air. Day to day is complicated and we do not always have time to stop and think about actions to achieve it.
Every hotel or tourist establishment seeks to achieve the highest possible occupancy of its rooms by minimising the resources invested. It is common for most of them to be occupied through third parties such as online travel agencies (OTAs) or comparison sites. But the best way to increase the number of reservations for a hotel is by doing so through direct sales, from your hotel's own website.
Table of Contents
Why direct hotel bookings are important
Digital marketing to increase direct bookings
Online actions to get more hotel reservations
1 – Optimize your hotel website
2 – Communicate your offers through email marketing
3 – Collaborate with small travel influencers
4 – Build customer loyalty with email automation
5 – Create a Facebook Ads campaign
Why direct hotel bookings are important
Direct hotel reservations are those made without the intervention of a third party, for example, those customers who arrive directly through the hotel's own website.
These types of reservations are key to any strategy that seeks to increase revenue in a hotel establishment. They are commission-free and allow you to have complete control of the relationship with the customer. In addition, since the reservation is made directly with your company, you can implement different digital marketing strategies to optimize and improve sales.
Digital marketing to increase direct bookings
Digital marketing or online marketing has become a fundamental part of the strategy of hotels of all types and sizes.
As we said, in direct sales, it is the hotel itself that has control and digital marketing is key to being able to carry out actions at a reduced cost and with a great impact. The first step will be to fully understand who your target audience is and how they behave when choosing a hotel. Then, you will have to define achievable objectives and establish what you are going to do to achieve them.
