The need to personalize interactions throughout the entire Customer Journey is due to czech republic whatsapp number data 5 million the importance of providing a relevant experience. Salesforce statistics show that almost 80% of B2C consumers say that this factor is as important as their products or services, and the figure rises to 85% in the B2B sector .
Hyperpersonalization,
A few years ago, aware of the importance of the shopping experience, brands began to apply personalization strategies using information technologies to achieve greater customer satisfaction. However, today it is necessary to go further and approach customers from a closer and friendlier perspective.
In this regard, hyperpersonalization is a tool to achieve a differentiating element in an increasingly competitive digital market. This concept aims to manage updated information on user behavior , which allows brands to approach them with messages that respond to their specific requirements or needs.
