Pop-Up (popup) is a window that pops up when viewing a page in order to interest the user or notify about changes/promotions/offers on the site. The main weapon of a pop-up is its suddenness. A correctly configured and designed pop-up does not irritate the site user. On the contrary, a pop-up window interests the user without diluting the main content with unnecessary information.
So, does your site need popups? Is it worth making popups and setting them up? There is an opinion that pop-up is an outdated technique that does not bring results. But this is not true! With the help of popups, you can increase your sales by up to 30%.
A well-configured pop-up will help keep your visitors on the site, increase sales and improve loyalty to your company. It can also increase the conversion rate to 8-10%, and sometimes even up to 50%!
Naturally, all this is possible only with the correct configuration of the pop-up window. And we will definitely share with you all the secrets of setting up pop-ups and their use to increase sales!
Why do we need popups?
Collecting contact information (leads)
A pop-up aimed at collecting contacts (lead generation) usually contains an offer and a pop-up feedback form.
In it, website owners request an email address or phone number using lead magnets or offers. This data is processed by a specialist or a sales funnel is launched.
How will this increase sales? You will have a base of interested potential customers. A successful automated sales funnel or sales specialist will stimulate them to become your customers.
Informing clients
If there are any changes on the website or in the company, or if there is some kind of promotion, you can notify visitors about it using a pop-up.
Bright design and brief information with redirection to a page with details are the key components of a good information pop-up.
How will this increase sales? The potential client will be informed about changes in work or other company news, so he will contact your company taking into account the innovations.
Retaining visitors on the site
If your analytics show that visitors leave your site fairly quickly, use popups. Such a pop-up window will appear as soon as the visitor wants to leave. To do this, in the popup settings, simply set the option " show popup when user tries to close page " .
In such a popup, you can offer a discount, free useful material or any other benefit. For example, you can specify the reason for leaving the page. Make sure that the content of this popup is truly valuable.
How will this increase sales? Having seen the discount, the site visitor will still stay on it and get acquainted with the products in more detail. This may create a desire to make a purchase, because a good product + discount = a good offer .
Customer surveys
This form of communication with clients will help to find out their attitude towards the product and the company.
Just keep in mind that visitors will be interested in answering several questions, so don't overdo it. And formulate questions so that they are understandable to every visitor.
How will this increase sales? This way you will better understand the attitude towards your product and will be able to improve it. As soon as it meets the requirements of the target audience, you will have even more buyers.
Building a subscriber base
With the help of a pop-up, you can invite visitors to subscribe to your newsletter, as well as social networks.
How will this increase sales? The potential client will become more and more familiar with your company and product. After all, interesting content will warm him up and eventually encourage him to buy . Also, he will always be aware of all your promotions, and he will certainly use one of them.
Types of pop-ups
Marketers really actively use this tool for completely different purposes, so they have adapted its appearance, time and method of occurrence. Today in Internet marketing there are 5 most popular pop-up windows.
Welcome pop up
This window pops up as soon as a person lands on a web page. In order not to scare away the visitor and not to cause negative emotions, place in the window information that is truly valuable to the visitor. Do not immediately ask for contact information to subscribe to the newsletter, it is better to simply notify about a discount or current news.
Welcome popup
Pop Up, pops up while scrolling the page
Such a window pops up during page scrolling, when the visitor reaches a specified place. Most often, such a pop-up is filled depending on the content on the page that the user has already read. Also, this is a good way to reduce the negative reaction to pop-ups. The visitor first learns the information he needs without being distracted by pop-ups. And only then can he easily study the offer in the pop-up window.
For example, the page talks about dog care. After the norway phone number material point about bathing, a window may appear offering to buy a universal shampoo for all dog breeds with a discount or free delivery.
That is, the reader is already "warmed up", and at this very moment receives an offer with a benefit and a pop-up form for ordering. Thus, the percentage of conversion from reader to buyer increases significantly.
popup while scrolling the page
A window that pops up at a specified time
A pop-up window will appear on the user's screen after a certain time with some offer. This is an interesting option, because the user has time to get acquainted with all the information on the site and become interested.A window that pops up at a specified time
But here it is extremely important to choose the right moment, when the visitor is already sufficiently interested and is not yet going to leave the site. Many experts believe that this is the fifth second of the reader's stay on the page.
Here's a chart published by SumoMe that shows the conversion rate depending on the window's timing. The window's appearance at 5 seconds is what drives the most purchases.
