Write down all the page names in a separate file (it is more convenient to use Excel) to divide and arrange the material by headings (topics). Also indicate the current URLs right away. This way you will be able to evaluate the nesting level of the pages and understand how easy your site will be to use.
Clearly indicate which additional headings you want to add. The pages you have written out in your Excel spreadsheet will be distributed there.
Write down future URLs and distribute pages into different categories. For convenience, you can arrange them in separate sheets.
Think of keywords to create additional pages.
Change the old URLs to the new ones for each page in your table.
Prepare texts for intermediate pages (headings).
Based on the new and old URLs, create a list (it is convenient to do this in a notepad) with all redirects from old to new addresses.
Results obtained by the site "WordPress tutorial" in the first month after changing the site structure
Re-indexing the new Google site structure:
In about 1.5 weeks all pages were reindexed.
Immediately after, traffic increased by 20% and “stabilized” (the impact was not so much due to the change in structure, but rather to the increase in content (24 new pages with texts in the categories appeared).
Changing the site structure, adding “breadcrumbs”:
A couple of days later, the pages indexed by Google already looked different in search results.
In Yandex, the site’s position increased, although the search engine did not appreciate the addition of “breadcrumbs”.
site structure example
Increasing overall traffic and each search engine individually:
Yandex and Google responded positively to the change in structure. The development of the site during the year can be seen on the graph (the vertical line indicates the time of the change in structure).
site map
Proper website structure: advantages
Simplifies and improves the quality of user interaction with the site (+ increasing the likelihood of making a purchase), improves behavioral experience (depth, viewing time, etc.), has a positive effect on positions and traffic from search engines.
Improves and speeds up website indexing (simplifying the route for search robots).
Helps to correctly distribute link weight across all pages according to their importance for both the user and promotion. Thus, it also affects the ranking and position of the site in the search results.
Allows you to cover a larger number of queries (creating additional sections, categories and landing pages for narrow groups of queries allows you to rank for a large number of keywords and attract more organic traffic).
Reduces the number of technical errors on the site (allows you to avoid a large number of duplicate pages, which will save time and money on promotion).
Affects the display of additional links to the site in namibia phone number material the snippet (the "announcement" of the page in the search, which motivates the visitor to visit the site).
website architecture example
Conclusion
A correct website structure is (in many ways!) a guarantee of its effectiveness and success. It has a direct impact on user convenience, and in conjunction with the semantic core, it allows achieving amazing results in terms of SEO.
Naturally, all efforts to create a selling website structure are relevant only when you develop your website from scratch yourself. If you order a website from a studio , or work with a freelance developer, the structure will be thought out for you.
But if you need a simple website for business , there is no need to bother so much! There is a better solution - to create your own website for business with the help of a modern website builder.
Try the progressive website builder Weblium : for each professional template presented in the collection, a logical website structure has been created, developed on the basis of a detailed analysis of the world's top websites, taking into account all the nuances of usability.
In fact, the structure of each Weblium template is the best solution for this type of site!
