What is a website structure and how to create one (with examples)
Posted: Sat Dec 07, 2024 7:00 am
In this article, we are going to cover more about website structure and navigation. This article will be useful for readers who are trying to learn the basic structure of a website. We will cover :
what is the structure of a website and what are the benefits of its correct construction;
requirements for the website structure;
classification of structure types, examples of different website structures (in the form of diagrams);
existing methods and rules for developing a website structure for SEO;
how to correctly change the structure of an existing website;
What services are best to use to create a website structure in 2022.
Content
What is website structure?
The structure of a site is a logical construction of all site pages, categories and subcategories. This is a logical scheme according to which all pages and sections of a site are located relative to each other and the principle by which they are interconnected with each other.
the structure of the site is
The correctness, logic and simplicity of the site structure has a direct impact on the success of your site and, accordingly, your business. How quickly a visitor will find the information he needs depends on how simple and understandable the site structure is.
What are the requirements for the website structure?
Presence of navigation chains (breadcrumbs).
Compliance with the 3-click rule (the nesting level of web pages does not exceed 4).
Using categories to group related content.
Using HTML and CSS for navigation.
Availability of links to the main page from all pages of the site.
The structure remains unchanged when the number of categories and subcategories increases or decreases.
Availability of a site map for visitors.
Google Search Engine Requirements for Website Structure
Create an extremely simple, logical and human-readable website structure.
Use human-readable URLs (HUW). Google also uses them to determine the relevance of a page.
Use punctuation in links. That is, to separate several words in links, you need to use punctuation marks: not /chernyjchaj, but /chernyj-chaj. Between words, Google recommends putting a hyphen ("-"), not a dash ("_").
Do not use complex and long URLs (shorten the URL by removing unnecessary parameters. The optimal length of the page address is up to 75 characters).
Site structure: example
The logical structure of the site is selected depending on its purpose, even at the resource design stage.
There are 2 main types of website structure:
Linear structure of the site
The structure of such a simple site implies the presence of the main page ("Home") and several internal web pages (example: main page - advantages - order a servant). Such a structure is suitable for small sites, for example, a portfolio or business card sites.
linear structure of the site
Tree structure of the site
Implies the presence of 3 or more nesting levels (example: "Home/category/webpage1" and "Home/blog/Article1"). Each branch in such a structure can have a different nesting depth (example: the first branch is "Home/About Us", the second is "Home/Services/SEO-analysis", the third is "Home/Blog/Website Promotion/Promotional Methods").
Example of a simple website structure
The structure of a business card site is a typical example of a simple structure. It is ideal for narrow-niche resources, where the topics of the pages are very close. For example, a photographer's portfolio contains the main page and second-level pages (the photographer's works).
The structure of a simple site looks like this:
simple site structure
Example of a tree structure of a site
The tree structure is considered the most popular and correct and is used in most large websites, blogs, online stores and Internet portals.
The tree structure of the site is implemented as follows:
Tree structure of the site
Examples of ideal website structure
The Ideal Small Business/Corporate Website Structure
The main goal of such a site is to provide as much information mexico phone number material as possible about the business, products/services and departments of the company.
Please note: "Departments" is the main page in relation to the "Department #1" section. The same is true for the blog: it is divided into several sections, each of which contains articles that correspond to a specific section.
The structure of a selling website for business looks like this:
The structure of a selling website for business looks like this
Ideal Site Structure for an E-Commerce Site
The structure of an online store is more complex than, for example, the structure of a portfolio or a business card site. Due to the huge range of products, the tree structure of the site can have an unlimited number of categories and subcategories.
But don't forget that any product page should be no further than 3 clicks from the main one. For example, for an online clothing store it is enough to create the following structure: "clothing - men's clothing - outerwear. And the user can select the types of outerwear using a filter.
Ideal Site Structure for an E-Commerce Site
The Perfect Structure for a News Site
The content on such a site can be grouped according to a more complex, branched scheme.
For example, it can be grouped by the type of material or by the date of publication of the news. In this case, certain content will be distributed in the corresponding categories.
what is the structure of a website and what are the benefits of its correct construction;
requirements for the website structure;
classification of structure types, examples of different website structures (in the form of diagrams);
existing methods and rules for developing a website structure for SEO;
how to correctly change the structure of an existing website;
What services are best to use to create a website structure in 2022.
Content
What is website structure?
The structure of a site is a logical construction of all site pages, categories and subcategories. This is a logical scheme according to which all pages and sections of a site are located relative to each other and the principle by which they are interconnected with each other.
the structure of the site is
The correctness, logic and simplicity of the site structure has a direct impact on the success of your site and, accordingly, your business. How quickly a visitor will find the information he needs depends on how simple and understandable the site structure is.
What are the requirements for the website structure?
Presence of navigation chains (breadcrumbs).
Compliance with the 3-click rule (the nesting level of web pages does not exceed 4).
Using categories to group related content.
Using HTML and CSS for navigation.
Availability of links to the main page from all pages of the site.
The structure remains unchanged when the number of categories and subcategories increases or decreases.
Availability of a site map for visitors.
Google Search Engine Requirements for Website Structure
Create an extremely simple, logical and human-readable website structure.
Use human-readable URLs (HUW). Google also uses them to determine the relevance of a page.
Use punctuation in links. That is, to separate several words in links, you need to use punctuation marks: not /chernyjchaj, but /chernyj-chaj. Between words, Google recommends putting a hyphen ("-"), not a dash ("_").
Do not use complex and long URLs (shorten the URL by removing unnecessary parameters. The optimal length of the page address is up to 75 characters).
Site structure: example
The logical structure of the site is selected depending on its purpose, even at the resource design stage.
There are 2 main types of website structure:
Linear structure of the site
The structure of such a simple site implies the presence of the main page ("Home") and several internal web pages (example: main page - advantages - order a servant). Such a structure is suitable for small sites, for example, a portfolio or business card sites.
linear structure of the site
Tree structure of the site
Implies the presence of 3 or more nesting levels (example: "Home/category/webpage1" and "Home/blog/Article1"). Each branch in such a structure can have a different nesting depth (example: the first branch is "Home/About Us", the second is "Home/Services/SEO-analysis", the third is "Home/Blog/Website Promotion/Promotional Methods").
Example of a simple website structure
The structure of a business card site is a typical example of a simple structure. It is ideal for narrow-niche resources, where the topics of the pages are very close. For example, a photographer's portfolio contains the main page and second-level pages (the photographer's works).
The structure of a simple site looks like this:
simple site structure
Example of a tree structure of a site
The tree structure is considered the most popular and correct and is used in most large websites, blogs, online stores and Internet portals.
The tree structure of the site is implemented as follows:
Tree structure of the site
Examples of ideal website structure
The Ideal Small Business/Corporate Website Structure
The main goal of such a site is to provide as much information mexico phone number material as possible about the business, products/services and departments of the company.
Please note: "Departments" is the main page in relation to the "Department #1" section. The same is true for the blog: it is divided into several sections, each of which contains articles that correspond to a specific section.
The structure of a selling website for business looks like this:
The structure of a selling website for business looks like this
Ideal Site Structure for an E-Commerce Site
The structure of an online store is more complex than, for example, the structure of a portfolio or a business card site. Due to the huge range of products, the tree structure of the site can have an unlimited number of categories and subcategories.
But don't forget that any product page should be no further than 3 clicks from the main one. For example, for an online clothing store it is enough to create the following structure: "clothing - men's clothing - outerwear. And the user can select the types of outerwear using a filter.
Ideal Site Structure for an E-Commerce Site
The Perfect Structure for a News Site
The content on such a site can be grouped according to a more complex, branched scheme.
For example, it can be grouped by the type of material or by the date of publication of the news. In this case, certain content will be distributed in the corresponding categories.